Develop a marketing plan for your independent pharmacy
By Megan Moyer, corporate marketing manager for the Profits in the Front End blog series A marketing plan is an important part of business planning. It maps out promotions, messaging, events, target market, and more. Dedicating the time to develop a plan is worthwhile because it provides direction for staff and guidance on where […]
A Successful Change-UP
Communication is key when you’re updating UPCs By Andrea Ferrier, business development manager Manufacturer UPC changes occur for a myriad of reasons — a new formulation, package downsizing to keep costs and pricing in line, or perhaps a product line was purchased from another manufacturer and the UPCs need to align with your company’s UPC […]
High-quality product images build your brand integrity
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by offering […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for costs, […]
Kiss takes a consumer-centric approach to product development
It started in 1989, selling nail kits door-to-door. By 1992, the Kiss brand launched nationally at Walgreens stores. Today, the brand is sold in more than 100 countries.
HRG’s Nicloy Presents for the Second Year in a Row for the Women’s Business Development Center’s Top Shelf Retail Virtual Event
Waukesha, Wisconsin – June 9, 2025– HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event for the second year in a row. The event is for diverse business owners, male and/or female, who are preparing to pitch their consumer product to large […]
Why Updating the Interior of Your Pharmacy is Essential for Success
By Cat Renwick, category analyst, for the “Profits in the front end” blog series A customer’s first impression is made within seven seconds of entering a store; within that short timeframe an initial opinion about your establishment and atmosphere will be made. At a time where customers are watching their dollars more closely and […]
What is self-care?
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there are general definitions of self-care, ultimately, individuals define it for themselves. Several years ago, pre-pandemic, HRG built a Self-care Roadmap with the former trade organization GMDC (Global Market Development Center), to provide retailers, wholesalers, and manufacturers insight into shopper behaviors […]
Five Reasons For A Brand Refresh
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com August 6, 2021 Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. Refreshing an overall brand identity should be rooted in strategy, and these […]
Moving Beyond Product Features And Benefits In Brand Messaging
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com July 27, 2020 We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products on infomercials in the late 1950s, I […]