HRG’s Nicloy Presents for the Second Year in a Row for the Women’s Business Development Center’s Top Shelf Retail Virtual Event
Waukesha, Wisconsin – June 9, 2025– HRG’s director of marketing, Angela Nicloy presented, “Shelf Awareness,” at the Women’s Business Development Center’s (WBDC) Top Shelf Retail virtual event for the second year in a row. The event is for diverse business owners, male and/or female, who are preparing to pitch their consumer product to large […]
What is self-care?
by Megan Moyer, corporate marketing manager, as appeared in Inside Beauty for Drug Store News While there are general definitions of self-care, ultimately, individuals define it for themselves. Several years ago, pre-pandemic, HRG built a Self-care Roadmap with the former trade organization GMDC (Global Market Development Center), to provide retailers, wholesalers, and manufacturers insight into shopper behaviors […]
Five Reasons For A Brand Refresh
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com August 6, 2021 Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. Refreshing an overall brand identity should be rooted in strategy, and these […]
Moving Beyond Product Features And Benefits In Brand Messaging
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com July 27, 2020 We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products on infomercials in the late 1950s, I […]
How Remote Work Could Shift Our Communication Style Forever
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com April 24, 2020 “Are you there?” Whether you’re conducting an internal meeting with fellow remote employees or with clients in multiple locations, we have all been answering this for the past month as the shape of the workplace has continued to evolve and previously existing social and […]