by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips
Take the month of May to update your oral care department to drive sales with a focus on education and your product mix.
It’s National Dental Health Month in May, a perfect opportunity to put together an endcap with staple oral care products, vanity items such as whitening strips, as well as newer trending launches that your customers may be unaware you carry. Promote regimens by indicating with signage the products you recommend be a part of a comprehensive care routine to maintain healthy gums and teeth. Include educational information about how critical good oral health is to avoiding other major health conditions.
Extra space in your oral care section? Create an opportunity for impulse sales by adding complementary items into the department. Refer to our infographic, “Increasing the market basket, Ideas for cross-selling merchandise” for ideas!
Our selections for promising new items released in 2024, the Future 50 for Drug Store News, is out now and there are two oral care items that made the list. These are items our analysts forecast to have staying power in the marketplace. Add these products to your assortment if you haven’t already!
| UPC | GTIN | Product Name | Manufacturer |
| 31015835811 | 00310158358114 | Sensodyne Clinical White Toothpaste 3.4oz Enamel Strengthening | Haleon |
| 03077211263 | 00030772112632 | Crest 3D White Whitening Therapy Toothpaste 4.6oz Deep Clean | Procter & Gamble |