by Holly Ockelmann, national account analyst, and Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips
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Check out our team’s ideas for cross-merchandising opportunities. Adding some of these companion products to your nicotine replacement therapy section will increase sales and make it easier for your customers to shop. If you don’t have space, consider creating an endcap with the items to give your customers one spot to grab several products they will utilize as they try to quit nicotine. This is a timely endcap to target those who might have a goal/resolution to stop smoking in the new year.
- After prostate removal surgery, many men experience temporary urinary incontinence. Communicate with urologists in your community to let them know your pharmacy is a resource for these patients. If you don’t have space to stock various men’s incontinence guard options, explain that you can get them next day from your wholesaler and offer curbside pickup for added convenience as patients recover.
- Over 25 million Americans experience temporary or chronic urinary incontinence. WebMD lists six different types of urinary incontinence, including stress, urge, overflow, functional, reflex, and mixed. As pack counts of disposable pads and underwear increase, the cost per unit typically decreases which means cost savings for your customers. As a point of difference from other retailers, consider creating a subscription service for your incontinence customers. Subscription delivery eliminates embarrassment customers may have about selecting and buying items in store and they’ll automatically get regular replenishment. Advantages include customer loyalty, and reliable, recurring revenue. If you are interested in learning more, check out this article, https://www.shopify.com/blog/how-to-start-a-subscription-business