Monthly Retailer Category Tips — Incontinence and Nicotine Replacement Therapy

by Noah Rosenthal, category analyst, and Holly Ockelmann, National Account Analyst, part of Monthly Retailer Category Tips

Read on for ideas to update and refresh these important departments which offer products that can positively impact your patients’ health.

Medications, surgeries, and injections can help curb incontinence, however, they may be too costly for seniors, caregivers, assisted living residents, or those on a fixed income. There have been advancements in urinary incontinence, including wicking systems and condom catheters with night drainage bags. Additionally, there are two newer technology-based management options for your consideration:

Smart Sensing Systems attach to adult briefs and provide alerts to caregivers when a wetness episode occurs.
• Reduces skin irritation and complications
• Minimizes and reduces the time a patient may spend in soiled briefs

Wearable Predictive Devices use non-invasive ultrasound sensors to monitor bladder fullness
• Can alert the user when a voiding event is likely needed
• Helps prevent or pre-empt leakage from occurring

The National Association for Continence website offers a number of resources for men and women who are suffering with incontinence. There is a newsletter, podcast, and blog, as well as research studies, and a guide for speaking to a doctor about symptoms and situations. Adding a sign in your incontinence department with a QR code to the website offers patients a discreet way to learn more about the types of incontinence, possible causes, and ways to manage it.

It’s the time of year when consumers are setting goals for the upcoming new year. One popular resolution is quitting smoking. With the increase in traffic you may have visiting your nicotine replacement therapy department, consider items you can cross-merchandise there for increased sales, or create an endcap with the items suggested in our analysts’ Increasing the Market Basket — Ideas for Cross-Selling Merchandise infographic.