by Holly Ockelmann, national account analyst, and Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips
Find creative ways to bring attention to these categories that don’t have innovations to promote.
- There haven’t been new innovations in either the nicotine replacement therapy or incontinence categories in 2023. This provides an opportunity to be creative to increase your sales as you refresh these departments this month. One idea is to create an endcap that includes both categories as there is a link between smoking and urinary incontinence.1,2 Provide educational materials and add products that help address side effects from the conditions, including oral care, gum and mints, skin care products, and blood pressure monitors.
- Did you know, a quarter to a third of men and women in the U.S. suffer from urinary incontinence, meaning millions of Americans are dealing with incontinence challenges? There are a number of factors that can contribute to incontinence including medications and other health conditions.3 Don’t overlook your male customers and how you can help them with this sensitive issue, especially if they have health conditions that could cause incontinence. Post articles on your website and social media pages to make helpful resources and information easily accessible.
- There are four different types of incontinence. Stress urinary incontinence, overactive bladder, mixed incontinence (stress and overactive), and overflow incontinence. Symptoms usually indicate the type of urinary incontinence.3 To meet all of these consumer needs, stock a variety of items ranging from light to heavy absorbency to address all condition types.
Sources:
- Smoking and Incontinence, Ms. Tamara Dickinson, RN, CURN, CCCN, BCIA-PMDB
- Surprising Facts about Smoking’s Effect on Bladder Health, Chesapeake Urology Associates, November 2017
- https://www.urologyhealth.org/urology-a-z/u/urinary-incontinence