by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips
Use the tips below to update your digestive health department to renew interest and highlight new items in the category.
Digestive health is a top HBW category and adding new items helps bolster category sales. These new items from 2023 and 2024 have been chosen by our analysts as stand-outs:
| Product | UPC | |
| MiraFIBER Gummies | 04110060010 | |
| Pepto Bismol Fast Melts Soft Chew Tablets | 301490002827 | |
| Colace Stool Softening Gummies | 367618122600 | |
| Emetrol Nausea Powder | 365197203000 | |
These items were chosen because our analysts believe they have all the elements needed to succeed in retail. Add them to your digestive health assortment if you haven’t already, to attract customers to your store and the section.
We have updated our infographic series, Increasing the Market Basket, Ideas for Cross-selling Merchandise. The digestive health infographic features ideas for adding products into your digestive health department from first aid, weight management & nutritional foods, and baby care to encourage impulse purchases. If your department doesn’t have room to incorporate these items, another option is to build an endcap that includes them to expose your customers to products that may be complementary in resolving their digestive issues.
One of the many lifestyle changes that resulted from the pandemic is consumers being more focused on being proactive in self-care rather than reactive. This spells opportunity for your store to use this behavioral shift to promote products that are designed to improve digestive health as regimen or maintenance-type products, such as pre- and probiotics and fiber supplements as examples. These products will be purchased consistently throughout the year and not just when they are needed.