by Cat Renwick, category analyst, and Noah Rosenthal, category analyst, part of Monthly Retailer Category Tips
Increase the market baskets of customers shopping these departments with the following easy-to-implement tips.
We recently updated our infographic series, Ideas for Cross-selling Merchandise, and you can find ideas for companion items from other categories that you can add to your diabetes management or home diagnostics & patient aids for daily living departments to build the baskets of your shoppers and increase your in-store profits.
Home diagnostics & patient aids for daily living
McKinsey and Company’s latest Future of Wellness research indicates a top trend in 2024 is at-home diagnostic testing. This aligns with the popularity of self-care that has surged since the pandemic. It’s a low-cost alternative to a doctor visit, is convenient, and consumers can test as often as they choose, whenever they choose. Looking for the best and most profitable products to stock? Refer to your IN.store home diagnostics & patient aids for daily living planogram to ensure you are carrying the most important test kits.
The products listed below made either HRG’s Products to Watch feature for Drug Store News in 2024 or earned a spot on HRG’s Future 50 of 2023 new items. These diabetes management and home diagnostics & patient aids for daily living products should be added to your assortment as they have been chosen by our analysts for their likelihood of succeeding.
Reese’s ColoTest Test Kit 2ct | 023513132150 |
FaStep Covid-19 Antigen Pen Home Test | 810022630426 |
Vicks NyQuil Diabetes Cold & Flu Liquid | 323900034013 |
CONTOUR NEXT GEN Blood Glucose Monitoring System 1ct | 030193792201 |