Resolution: Understand the independent pharmacy opportunity

October 9, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies

By Dave Wendland, vice president, strategic relations, for the Resolutions for Independent Pharmacies blog series I recently had the opportunity to present this topic at the Nicholas Hall OTC North American Conference, and confirming my suspicions, there were several key “aha” moments among the participants representing a host of consumer healthcare companies. I’d like to summarize three … Read More

Clean Beauty – A trend with no signs of slowing

September 27, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series There’s no governing or independent body inspecting chemicals and ingredients that go into personal care products in the U.S., and consumers are increasingly becoming aware of this. The media continues to report on the dangers of substances such as … Read More

Resolution: Update online content and try different tactics to drive customers to my website

September 25, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies

By Kathy Hagen, data assets specialist, for the Resolutions for Independent Pharmacies blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among … Read More

Paleo Diets – Why should they matter to an independent pharmacist?

September 13, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series We’ve talked about lifestyle diets before and how they factor into a “natural lifestyle” for many people. The number of different lifestyle diets is vast, and one that has stuck around longer than many imagined is the Paleolithic or “paleo” diet. With a paleo … Read More

Resolution: Assess lighting in my store

September 10, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies

By Colleen Volheim, category research and analysis manager, for the Resolutions for Independent Pharmacies blog series You may not give much thought to your store lighting, but it’s very important. Think about when you enter a place of business. What are your impressions of a dully-lit place versus a nice, bright interior? A store that isn’t well … Read More

Energy supplements – Do you carry these in your pharmacy?

September 6, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series The popularity of specific supplements often rises and falls in tandem with their promotion by influential bloggers, magazines, word-of-mouth, and the mainstream media. Supplements for energy are no exception. Americans are an exhausted bunch. Statista.com reported that “Those only managing six hours sleep or … Read More

Resolution: Define my shopper demographics

September 4, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Resolutions for Independent Pharmacies

by Tara Kaifesh, category analyst, for the Resolutions for Independent Pharmacies blog series Knowing who your shoppers are is important to your store’s success. When you understand those shopping at your pharmacy, you can provide them a better shopping experience by stocking the items they’ll be likely to purchase. Catering to your customers’ buying habits will … Read More

Merchandising natural products – what approach is best for your pharmacy?

August 30, 2018By Focus on the Pharmacy Front End Blog, Independent Pharmacy, Step into Natural

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If you’ve been following our “Step into Natural” blog series for a while, and are starting to bring in more natural products, you might be wondering about the best way to merchandise them. Like so many things, it depends. Let me take you through … Read More