Plant-based lifestyles have hit their stride – is your pharmacy on board?

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Hearing a lot about the vegan lifestyle lately? Veganism has been gaining popularity since the term was first coined in 1944, particularly accelerating in the 2010s. Veganism is the quintessential lifestyle diet because it prohibits the use of any animal product not only […]

Monthly Retailer Category Tips — Cold & Allergy

Make the most of this number one category at independent pharmacy Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Cold & Allergy continues to be the number one category for independent drug representing 16.9% of health, beauty, and wellness dollar sales.1 According to Information Resources Inc. (IRI), the category as a whole has shown 4.5% […]

Resolution: Seek unique items for independent pharmacies

by Tom Boyer, director of national accounts, for the Resolutions blog series As a wholesaler, you devote a great deal of resources to give your independent pharmacies tools and support in the effort to see them succeed. A trend that I am seeing work very well among the stores I’ve visited recently are those independents that carry and promote […]

Certifications: B Corp, Rainforest Alliance Certified, Leaping Bunny, Fair Trade Certified; Autism Approved

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series I’ve mentioned previously that social responsibility is practically a requirement for natural products these days, and you are likely to find mention of this on a brand’s website, social media platforms, and packaging. Certifications are one way brands communicate with consumers about the […]

Home health care and community pharmacy: How can I promote HHC and what are my next steps?

By Megan Moyer, senior marketing communications specialist, for the Home Health Care Opportunity blog series This is the final post in the “Home Health Care Opportunity” blog series. This post will cover how to promote your HHC department and how to start implementing it in your store. Your prescription department likely generates the majority of your business. […]

New shopper expectations – is your store carrying socially responsible brands?

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Something extremely interesting is happening with today’s consumers. Have you seen this in your pharmacy yet? They don’t just want their products to function as they should. (That’s like the bare minimum.) They don’t even want to just “identify” with the brands they buy. […]

Resolution: Audit my web presence – part two

By Steve Brester, director of information technology, for the Resolutions blog series This is the second of two blog posts about auditing your web presence. My previous post covered getting started in monitoring your online success. This post will cover tools available and your content and social media strategies. In your efforts to gauge how […]

Gluten-free diet – What independent pharmacists need to know

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series An estimated 30% of shoppers are choosing gluten-free options at least some of the time.  A gluten-free diet strictly excludes gluten, a mixture of proteins found in wheat and related grains, including barley, rye, and all their species and hybrids (such as spelt, kamut, […]

Resolution: Audit my web presence – part one

By Steve Brester, director of information technology, for the Resolutions blog series Your web presence is one of the most important ways of raising awareness of your store and what your store has to offer. Do you ever check to see how effective your web presence is? I’m referring to all online channels available for […]

Natural products increase sales for Lionville Pharmacy

by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series In Exton Pennsylvania, not far from the turnpike, sits a modest building with a blue roof and an American flag waving out front. The name of the business is Lionville Natural Pharmacy, an independent compounding pharmacy that has been in business nearly 40 years. […]

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