From the desk of Colleen Volheim, manager of Category Research and Analysis
Last year we started offering new category content on our website. We analyze multiple health, beauty, and wellness (HBW) categories each month, and we are featuring trends and tips on our site for one of those reviewed categories every month.
Our category research and analysis team conducts a thorough review of new products, innovations in existing brands, line extensions, and how products are performing in the independent pharmacy channel each month. After careful assessment, we use that information to create the tools that make up our TEMPS® Category Manager program.
Highlights from our category analyses can be found here each month. The Monthly Retailer Category Tips are penned by the category expert analyst that is responsible for that category at HRG and offers 2-4 key pieces of information that can make a difference in a pharmacy’s front-end.
Check back around the twelfth of each month for the latest category tips, or sign up to receive our news and information to get new posts automatically emailed to you. We’d love to hear any feedback you have on the Tips. Please email us if you have any questions or just to let us know what you think!
