Meaningful product innovation central to retail growth
By Jen Johnston, CHHC, as seen in Chain Drug Review, March 19, 2018 New product launches have a notoriously high failure rate. In fact, Nielsen once pegged the failure rate of new consumer packaged goods at a staggering 85%. Launches can come in many forms, including line extensions, such as a new size or flavor within […]
What Does ‘Natural’ Really Mean?
by Jen Johnston, CHHC, senior marketing services account manager, as seen in Mass Market Retailer, March 5, 2018 The natural products market is exploding across retail, with conventional channels growing the fastest, according to the “2017 Natural Foods Merchandiser Market Overview.” However, “natural” continues to be a confusing term in the industry. A January […]
Out with the old; in with the new
By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, January/February 2018 Obsolescence is nearly guaranteed in today’s accelerated world — not only when it comes to technology, but in virtually all walks of life. I recently witnessed a prime example of the pace of change in our own office. As our […]
Minimizing Touch Points Can Save You Time And Reduce Expenses
by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com January 19, 2018 The speed of today’s economy demands increased productivity and efficiency. To achieve this, the concept of reduced touch points must extend into all facets of business, including the supply chain. For more than 25 years, my work across the retail supply chain […]
Four Steps To Get Over Your Public Speaking Fears
by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 7, 2017 For me, standing center stage in front of a group feels natural. Honestly, I’m not sure if this can be attributed to childhood dreams of entertaining others; spending years participating in orchestras, jazz bands and various sports events; my experience directing and […]
Dressed for the future
By Dave Wendland for Drug Store News November 6, 2017 This week I was reminded by my two great nieces that we need to be setting goals and looking into the future. Living in the present or only perpetuating the status quo will not fuel growth and reinvention. When you look in the near and not-so-near […]
How to Make Sure Networking Events Aren’t a Waste of Time
by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com September 25, 2017 To some, attending networking events or local gatherings of business professionals is a waste of time. I’ve heard complaints that the room was too crowded, they didn’t recognize anyone, or the event was simply too long and inconvenient. Before examining these misguided […]
Programmed for Success
by Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, September/October 2017 In past articles I have referenced pearls of wisdom shared by my late father. Feeling especially nostalgic as this marks five years since his passing, I wanted to memorialize another one of his gems. Dad often said he was seldom […]
How To Tap Into Your Inner Entrepreneurial Spirit
by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com August 23, 2017 “Why not?” That’s the question my then 10-year-old son asked when he wanted to launch his own web-based business. Honestly, I couldn’t come up with a reason why he shouldn’t put his passion to work. It reminded me of a similar question […]
Natural products, value-based shopping gaining traction
By Jen Johnston as seen in Chain Drug Review, August 21, 2017 Consumer affinity for natural products has quickly extended beyond food and beverages into over-the-counter and personal care products. According to Kline Group, the U.S. market for natural personal care products has grown over 7% recently, while the U.S. market for natural O-T-C medicines […]