Resources for Independent Pharmacies Archives - Page 3 of 34

Monthly Retailer Category Tips — Pain Relief and Weight Management and Nutritional Foods

April 4, 2024November 14, 2022 by Megan Moyer

by Kyle Lentz, category analyst, and Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips Opportunities abound to meet the needs of your pain relief and weight management and nutritional foods shoppers. Cross-merchandising is an effective method to encourage impulse buys and build the market basket. HRG analysts developed cross-merchandising recommendations for departments across … Read more

Proactive vs. reactive – pharmacies that thrive

April 4, 2024February 21, 2022 by Megan Moyer

by Kyle Lentz, category analyst 2020 and 2021 provided unique challenges for smaller, independent pharmacies. If COVID-19 has taught us anything, it’s that a proactive approach vs. a reactive approach can have a positive impact on business. Now, no one can predict the future, and sometimes, like in the case of unforeseen circumstances, a reactive … Read more

Independent pharmacies and coronavirus – accolades and advice

April 4, 2024March 31, 2020 by Megan Moyer

By Jen Johnston, CHHC, senior marketing services account manager I want to kick-off this post with a wholehearted THANK YOU! At HRG, we recognize that independent pharmacies are on the frontline of the coronavirus pandemic. You and your staff are part of an incredible network of healthcare heroes keeping communities safe and healthy during these … Read more

17 ways to market your independent pharmacy

April 4, 2024March 6, 2020 by Megan Moyer

By Jen Johnston, CHHC, senior marketing services account manager No matter how well known your store is in your community, you must continuously market your business to retain current customers and attract new ones. Below, are 17 ways that your independent pharmacy can spread the word about your business. The list might seem overwhelming at … Read more

Has your pharmacy embraced natural beauty?

April 4, 2024September 17, 2019 by Megan Moyer

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series You are likely already carrying the big-name skin care brands which is important for your front-end, but have you investigated the growing segment of natural beauty products? Natural skin care is one of the segments growing in popularity. A recent … Read more

Start analyzing your competition in 5 easy steps

April 4, 2024August 27, 2019 by Megan Moyer

By Jen Johnston, CHHC, senior marketing services account manager As a store owner or manager, it is essential to know who your competition is when planning your marketing efforts. From a purely prescription perspective, you might peg chain drug stores or even mail order as your fiercest foes; however, do you know who your competitors … Read more

4 ways pharmacies can partner with health coaches

April 4, 2024August 20, 2019 by Megan Moyer

By Jen Johnston, CHHC, for the Step Into Natural blog series Health coaching is a growing profession. Different from a nutritionist, medical professional, or even health educator, a health coach works with people to develop goals and create healthy habits typically through one-to-one or one-to-many coaching sessions. According to marketresearch.com, there are an estimated 109,000 … Read more

3 steps to writing a mission statement for your independent pharmacy

April 4, 2024July 1, 2019 by Megan Moyer

By Jen Johnston, CHHC, senior marketing services account manager Many independent pharmacies do not have a formal mission statement. Perhaps your pharmacy never got around to it, or maybe it was an intentional decision because you didn’t think it was necessary. A mission statement formalizes your goal for your store and unifies staff so they … Read more

Do you stock nutraceuticals in your pharmacy?

April 4, 2024June 20, 2019 by Megan Moyer

By Jen Johnston, CHHC, senior marketing services account manager for the Step into Natural blog series. Is the term nutraceutical familiar to you and your pharmacy staff? Do you know what products fall under the nutraceutical category? In some countries, nutraceuticals (a mash up of “nutrition” and “pharmaceuticals”) are a distinct category of products derived … Read more

10 Forms of natural sleep products every pharmacist should know about

April 4, 2024May 23, 2019 by Megan Moyer

By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Alongside diphenhydramine capsules and melatonin supplements, a new set of sleep products is vying for consumer attention, especially from your natural shoppers. Syndicated data provider, SPINS, names “better sleep” as one of the top macrotrends for 2019, as reported … Read more