Curating Special Assortments to Enhance Customer Experience in Independent Pharmacies
by Cat Renwick, category analyst, for the “Profits in the front end” blog series In today’s competitive market, independent pharmacies can stand out by offering thoughtfully curated assortments that cater to the diverse needs of their community. By creating specialized sections — such as multicultural products, gifting options, and unique health, beauty, and wellness items […]
Monthly Retailer Category Tips — Oral Care
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Take the month of May to update your oral care department to drive sales with a focus on education and your product mix. It’s National Dental Health Month in May, a perfect opportunity to put together an endcap with staple oral care products, vanity items […]
How Independent Pharmacies Can Attract Younger Customers
by Cat Renwick, category analyst, for the “Profits in the front end” blog series Attracting younger customers is essential for the long-term success of independent pharmacies. Gen Z and Millennials value convenience, personalization, and modern experiences. Here’s how you can appeal to this demographic: By carefully selecting products that meet the values and needs of […]
Review your product assortment to maximize space to sales
By Tara Kaifesh, category analyst, for the “Profits in the front end” blog series Do you have departments you’re ordering products for on a weekly basis while there are others you can’t remember the last time you placed an order? If this is the case, you’ll want to review your product assortment as well as how […]
Monthly Retailer Category Tips — Vitamins & Dietary Supplements
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Research shows vitamins & dietary supplements are widely used. Dedicate effort — including the tips below — to create a profitable department in your store. See our newly updated cross-merchandising infographic for the vitamins & dietary supplements category. HRG analysts have compiled a variety of […]
Themed Endcaps in Your Pharmacy Help Generate Additional Sales
By Kyle Lentz, category analyst, for the “Profits in the front end” blog series Themed endcaps offer several opportunities to generate additional sales in your front-end. Changing them monthly also helps keep your pharmacy area looking fresh. We are lucky to be in an industry with no shortage of “specialty” months or observances. From […]
Why Customer Service at Independent Pharmacies Truly Makes a Difference
By Holly Ockelmann, national account analyst, for the “Profits in the front end” blog series At independent pharmacies, customer service goes beyond simply filling prescriptions. It’s about creating meaningful connections with customers and understanding their unique needs. In an age where large chains often dominate the retail landscape, independent pharmacies stand out for the personal […]
Monthly Retailer Category Tips — First Aid
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Shine a light on the reasons customers should be stocking up on first aid products. A good way to promote first aid items is to remind customers that many products should be medicine cabinet mainstays — good to always have on hand for when the […]
Why Updating the Interior of Your Pharmacy is Essential for Success
By Cat Renwick, category analyst, for the “Profits in the front end” blog series A customer’s first impression is made within seven seconds of entering a store; within that short timeframe an initial opinion about your establishment and atmosphere will be made. At a time where customers are watching their dollars more closely and […]
Establish a strong web presence
By Noah Rosenthal, category analyst, for the Profits in the front end blog series In an ever-changing healthcare environment, independent pharmacies face unique challenges to compete. Having a strong online presence can be crucial for your small business, allowing you to offer expanded options to engage and retain customers and stand out in a large […]