Monthly Retailer Category Tips — Vitamins & Dietary Supplements
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Try specific strategies to attract the different demographic groups shopping for vitamins & dietary supplements. According to L.E.K. Consulting, baby boomers are the most frequent users of vitamins & dietary supplements (VDS), with 50% indicating they take at least one supplement a day. L.E.K.’s report also […]
Monthly Retailer Category Tips — First Aid
by Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Utilize various merchandising techniques to draw attention to your first aid department. There are many opportunities to cross-merchandise products from other categories into your first aid department. From foot care to pain relief to health support items, you’ll find several basket-building ideas in HRG’s […]
Easy access to category trends and tips
From the desk of Colleen Volheim, manager of Category Research and Analysis Last year we started offering new category content on our website. We analyze multiple health, beauty, and wellness (HBW) categories each month, and we are featuring trends and tips on our site for one of those reviewed categories every month.