Monthly Retailer Category Tips — Feminine Care and Family Planning
by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Read on for tools and tips to reenergize your feminine care and family planning departments! In early 2024, Option 2, an emergency contraception product, was launched. In April 2024, Opill, a full prescription strength over-the-counter birth control pill, became […]
Monthly Retailer Category Tips — Oral Care
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Promote the array of items you carry to address customers’ oral care needs, from items that support oral health to those that are designed for aesthetic enhancements. The teeth whitening market is expected to continue to grow, according to a Skyquest research report. They cite […]
Easy access to category trends and tips
From the desk of Colleen Volheim, manager of Category Research and Analysis Last year we started offering new category content on our website. We analyze multiple health, beauty, and wellness (HBW) categories each month, and we are featuring trends and tips on our site for one of those reviewed categories every month.