By Nelson Rodriguez, merchandising analyst, for the Resolutions for Independent Pharmacies blog series Endcaps are an area of prime selling real estate in your store because they are easily found, and generally speaking, easy to shop since it’s a compact area of products. They are often used for seasonal promotions, but also can be used to … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Approximately 15 million people in the United States have food allergies according to FARE, a leading non-profit dedicated to improving quality of life for those diagnosed with food allergies. One in every 13 kids has a food allergy and many … Read more
By Jen Johnston, CHHC, senior marketing services account manager Beginning in the 1800s and continuing into the 1940s and 1950s, people enjoyed carbonated beverages at their local soda fountain. Often housed together with a pharmacy, the soda fountain counter was a public space where neighbors could socialize and exchange community news. However, the popularity of … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series How well do you understand the parents in your community? Are they naturally-inclined, conventional shoppers, or somewhere in between? As mentioned last summer, the answer to these questions can influence how you merchandise natural products in your pharmacy. But it … Read more
by Jen Johnston, CHHC, senior marketing services account manager If you think that dietary supplements are only for those “hippie types,” think again. Seventy-one percent of U.S. adults take dietary supplements according a survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN). That’s almost three-quarters of your shoppers. There … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Natural brands fill their product packages with certifications in an effort to communicate to shoppers how their product stands apart from competitors. Certifications might focus on transparency, social issues, lifestyle diets, and other dietary concerns. In my previous … Read more
By Dave Wendland, vice president, strategic relations, for the Resolutions for Independent Pharmacies blog series I recently had the opportunity to present this topic at the Nicholas Hall OTC North American Conference, and confirming my suspicions, there were several key “aha” moments among the participants representing a host of consumer healthcare companies. I’d like to summarize three … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series There’s no governing or independent body inspecting chemicals and ingredients that go into personal care products in the U.S., and consumers are increasingly becoming aware of this. The media continues to report on the dangers of substances such as … Read more
By Kathy Hagen, data assets specialist, for the Resolutions for Independent Pharmacies blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among … Read more
By Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. … Read more
