How to Navigate the Natural Space
By Jen Johnston, CHHC, senior marketing services account manager, as seen in Mass Market Retailer Development of health, beauty and wellness products tends to be steered by symptom-driven or situational consumer needs. The natural space is more complicated, however, because needs are also driven by alternative or functional medicine modalities, lifestyle diets and emerging plant-based science, which […]
A product’s earning potential is about the long haul
By Jen Johnston, CHHC, as seen in Chain Drug Review A new product innovation with a large promotional spend does not automatically equal success in the retail marketplace. Too often, brands release a product with a new technology, form, ingredient or positioning, or a product that addresses an unmet consumer need, without fully considering the product’s […]
How Chains Can Tap the Natural Products Boom
By Jen Johnston, CHHC, senior marketing services account manager, as seen in Mass Market Retailer The fledgling natural products industry was worth only $1.9 billion in 1980, but by 2016 it had grown to $141 billion in sales. And New Hope Network reported that 44% of those sales were in conventional retailers versus only 39% in natural […]
Four Essentials For Attracting Top-Notch Talent
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com August 20, 2018 Although there are numerous factors that potential hires may consider when seeking employment, in today’s competitive marketplace, there are four essential areas that must never be overlooked by potential suitors: people and culture, environment, integrity and purpose. Flexible work scheduling, regular company-sponsored lunches […]
Retail can be very puzzling
By Dave Wendland for Drug Store News April 21, 2015 Nothing could be truer in today’s ever-challenging consumer healthcare market than the immortal words of Yogi Berra, “If you don’t know where you’re going, you might end up someplace else.” I often use the analogy of puzzle-making when I moderate strategy sessions with clients. Why? Because […]