My Stitch Fix experience
By Dave Wendland, vice president strategic relations, as seen in Drug Store News Before I started my series focused on curated solutions, I enrolled to become part of the Stitch Fix craze. For those unfamiliar with this Wall Street darling, Stitch Fix was inspired by the new vision of a client-first, client-centric way to approach retail. […]
Partnering: More Crucial Than Ever
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers This isn’t a new or novel recommendation — it’s been suggested for years, long before Amazon became one of the driving forces for innovation in retail. Now, however, it seems even more critical to success and winning customers and sales. For the […]
To thrive today, retailers must be innovative, nimble
By Jen Johnston, senior marketing services account manager, as seen in Mass Market Retailers The retail landscape is rapidly evolving. Consumer expectations related to technology, novelty, convenience and experience are driving the movement. Those businesses that refuse to innovate are being met with dwindling profits and store closures. However, many stores are taking informed leaps […]
The prevalence of “Do It Yourself” health care
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review At the same time mindsets have shifted toward taking care of one’s personal health and wellness, the natural space has expanded and a variety of purported “better for you” and “free from” products have emerged in food, health, beauty, wellness and other lifestyle categories. […]
Mobile is the starting point for every technology conversation
By Jen Johnston, senior marketing services account manager, as seen in Chain Drug Review The use of technology to improve the shopping experience is on the rise, and the conversation about technology at retail must begin with mobile. Ten years ago, shoppers seeking product information and inspiration would search online from their desktop, browse a paper […]
Creativity Begins With Observation
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com April 8, 2019 As a 30-plus-year veteran in the field of marketing and a forever student, it never ceases to amaze me how simple solutions are often right in front of our noses. Yogi Berra is credited with saying, “You can see a lot just by observing.” Observation […]
Demand for Natural Skin CareProducts Poised for Growth
Innovation doesn’t wait
By Dave Wendland, vice president strategic relations, as seen in Drug Store News December 21, 2018 For my final Drug Store News contribution for 2018, I wanted to wrap up my series on “The ideas I haven’t thought of yet,” with a focus on the topic of retail innovation. Each day there’s another headline announcing additional store closures, […]
Branding Starts With Consistency
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 27, 2018 For any consumer product, consistency is essential each time a consumer comes into contact with any of its attributes or features. It is through consistent interaction that a brand perception is formed. For this article, I will examine three of the many elements […]
Making waves
By Dave Wendland, vice president strategic relations, as seen in Drug Store News I’ve been pondering something. What if a business had a fitness tracker (e.g., Fitbit) gauging its activity? Although that may sound rather ridiculous, here are a few factors that I feel should be evaluated and monitored. Busyness versus good business Numerous companies seem […]