Independent Pharmacy Research Study Report: Reasons for Shopping Infographic
Independent Pharmacy Research Study Report: Reaching Consumers Infographic
Independent Pharmacy Research Study Report: Shopper Profile Infographic
Independent Pharmacy Research Study Report: Competitive Environment Infographic
Independent Pharmacy Research Study Report: Channel Overview Infographic
Serving the self-care consumer on a journey of recovery
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
Consumers seeking to maintain their health are worth targeting
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the self-care […]
Moving Beyond Product Features And Benefits In Brand Messaging
By Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com July 27, 2020 We’ve all heard late-night advertisements touting amazing product features: “It slices! It dices! But wait — there’s more!” For those of us old enough to remember these immortal words of Ronald M. Popeil, who started pitching products on infomercials in the late 1950s, I […]
Luring prevention-minded shoppers
By Megan Moyer, senior marketing communications specialist, as seen in Mass Market Retailers Finding ways to connect with your shoppers and draw in new consumers is an ongoing effort that needs constant reevaluation based on market conditions, the evolution of shopping behaviors, trends and the economy. One trend that continues to shape retailers’ strategies is the […]
New product launches can benefit from a step-wise approach
By Jen Johnston, senior marketing services account manager, as seen in Chain Drug Review Today’s product landscape is highly competitive. Speed-to-market continues to be an important product launch factor, but it isn’t everything. Often, overly eager companies introduce a new CPG item too quickly while overlooking critical steps that could prevent costly mistakes. In fact, according […]