HRG insights into developing creative assets that make an impression and retail strategies that draw shoppers in
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review According to a study released earlier this year by Kline and Co., “Cosmetics and Toiletries USA,” the U.S. beauty and personal care market surpassed $85 billion in retail sales in 2021, a rise of $7 billion from 2019 sales levels. This marks the … Read more
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com I began talking about the concept of unboxed retail about five years ago. You may be scratching your head wondering what I mean by “unboxed retail.” The fact of the matter is that shopper behaviors have changed dramatically from their reliance on brick-and-mortar storefronts. Today’s shoppers are … Read more
Waukesha, Wisconsin — June 7, 2022 — HRG’s Dave Wendland, vice president strategic relations and member of the owner group at HRG, will be the presenter of the Consumer Healthcare Products Association (CHPA) upcoming webinar for the CHPA Academy, “Dissecting the Market Basket by Journey.” The webinar is on June 29 at 2:00 p.m. EST. … Read more
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review As customer expectations transform, supply chain issues remain, cost pressures rise and workforce challenges linger, retail drug stores must continue their rapid change and transformation. The aftermath of the COVID-19 pandemic has greatly accelerated this necessary evolution. During this time of reinvention … Read more
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com Brand integrity can be built in a variety of ways, not the least of which is consistently and authentically communicating views and demonstrating expertise. Public relations can be a perfect tool to achieve this without great monetary investment. Contributing articles, speaking at industry events, cultivating relationships … Read more
By Angela Nicloy, director of marketing, as seen in Mass Market Retailers Speed to shelf is vital at brick-and-mortar. As Amazon, other retail leaders such as Walmart and Target, and worldwide circumstances continue to disrupt established business models, and shopper behavior increasingly favors an omnichannel experience, the focus for all retail supply chain stakeholders has … Read more
By Dave Wendland, for Forbes Agency Council, as appeared on Forbes.com August 6, 2021 Although change for change’s sake is seldom a good course of action, a well-executed brand refresh could be just what the doctor ordered — if the underlying rationale justifies such measures. Refreshing an overall brand identity should be rooted in strategy, and these … Read more
By Dave Wendland, vice president strategic relations, as seen in Chain Drug Review The use of technology has been expanding across retail for years — however, its pervasiveness was accelerated by the COVID-19 pandemic. The integration of technology within the retail ecosystem has become the new normal. This article highlights five technological advancements that have … Read more
Waukesha, Wisconsin — August 5, 2021 — HRG recently designed print-ready packaging and a display box for PlantPure breakfast burritos. The frozen plant-based burritos come in three varieties: Smoky Country, Southwest, and Mushroom & Spinach. Using branding guidelines previously developed by HRG, the food packaging and displayer was created for use at brick-and-mortar retailers. The … Read more
Waukesha, Wisconsin — August 2, 2021 — HRG’s Dave Wendland, vice president strategic relations at HRG and member of the owner group, along with Patrick Spear, president & CEO of GMDC|Retail Tomorrow, will be discussing the resilience of brick-and-mortar retail as the country moves into the post-pandemic era, during the upcoming GMDC|Retail Tomorrow Infocast, “Return … Read more
