Resolution: Say “thank you” to show appreciation for your customers’ business
By Julie Bonnell, vice president operations, for the Resolutions blog series I appreciate you taking the time… Yes, you, the person reading this blog post. I appreciate that you are investing this moment of your busy day to read my thoughts, and I understand your time is precious. Quick check-in question — how does this […]
Resolution: Gain a foothold in a new retail channel
By Julie Bonnell, vice president operations, for the Resolutions blog series What problem does your product solve? Ok, you know the answer to that question, you are passionate about your product, and you spend every day thinking about it. And guess what? That may be limiting your ability to gain a foothold in a new […]
In season THIS season
by Jen Johnston, CHHC, senior marketing services account manager A friend of mine recently took to social media to describe an experience she had with a major mass retailer in the form of a “break-up letter.” She had a laundry list of complaints, and among the biggest was that this store is out of warm […]
How to use data to tell a story
From the desk of Steve Brester, director of information technology When people use the word “data,” they typically think of information found in a file on their computer, such as data found in a Microsoft Excel® file. Although that is one type of data, there are many other types of data available to you […]
All companies need to be technology companies
By Shawn Theesfeld, application development manager A few weeks ago, prior to traveling to CES, I wrote about what I was looking forward to viewing, testing, learning, and discussing. I was interested in seeing the progress in interactive deliverables (VR, AR, holographic displays, etc.), technology support for personal shopping, blockchain and other technologies for […]
A glimpse into my crystal ball
By Dave Wendland, vice president strategic relations It almost goes without saying that the retail landscape next year will look nothing like today. And tomorrow’s consumer will be shopping entirely differently than they did yesterday. I hope this post helps you imagine the future of retail, and inspires you to make it a reality. Mobile […]
It’s the holiday season. Why are the parking lots not full?
By Jen Johnston, CHHC ‘Twas the week before Christmas, and all through my city, the parking wasn’t bad, and the stores not that busy. This is the first year that I really noticed the in-store Christmas rush was significantly less than in the years past. From the mall to the strip mall gift shop to […]
Why CES matters to retail and what I’m looking forward to in 2019
By Shawn Theesfeld, application development manager Many who follow technology trends – and those who don’t – have heard of CES, the premier technology showcase event put on by the Consumer Technology Association annually in Las Vegas. Even if you’ve heard of it, you might be unaware of why it’s important for retailers, brand and […]
Who’s on top for acne active ingredients?
By Julie Bonnell, vice president operations As we learned during our annual review of the Skin Care category, the facial & body acne medications subcategory experienced a high growth rate of 4.0% in terms of profit and dollars in the independent pharmacy channel1. Acne creams, gels, lotions, and patches is a lucrative segment with an average […]
Resolution: Create materials for consumer education
By Megan Moyer, senior marketing communications specialist I recently visited an independent pharmacy that had an impressive area with consumer education materials. There were two literature racks containing numerous single information sheets on natural products. There were also holders adhered to the wall that contained pamphlets addressing various conditions. Both were well situated in the waiting […]