Written by and published in Elements magazine, March 14, 2016 As the health care landscape changes, pharmacists have to adapt and grow. That starts with thinking differently. “People change. So must pharmacy,” said Dave Wendland, vice president and member of the owners group at Hamacher Resource Group, a leading partner in category management, business strategy … Read more
Written by and published in Elements magazine, September 24, 2015 Skin care is often thought of as a category that revolves around beauty, but it can be a complement to your pharmacy’s service offerings, too. A skin care section in your front end can function as a companion to your pharmacy’s care services, as … Read more
by Dave Wendland, Vice President, Hamacher Resource Group, as seen in Insight Magazine, July 2015, pages 14-15, and on QS/1.com. In October 2014, an article by Hamacher Resource Group entitled “The Power of Profiling” appeared in Insight. That editorial highlighted five shopper types from a 2013 study: Independent Pharmacy Shoppers: Who, What, and Why? … Read more
Written by and published in Elements magazine, June 10, 2015 How often do you recommend front-end products to patients? Pharmacist recommendations are vital to improving front-end sales, according to Pharmacist and Patient Conversations at Independent Pharmacy, a recent report from Hamacher Resource Group, a research and marketing firm specializing in consumer health care, and the Healthcare Distribution … Read more
By Dave Wendland for Drug Store News March 10, 2015 As my son and I visited colleges over the past year, it occurred to me that the process he was going through was not dissimilar to how consumers may approach the selection of their preferred pharmacy setting. I’d like to use this blog post to … Read more
Written by and published in Elements magazine, April 2, 2015 If you’re constantly stocking the same selection of front-end products, you might be missing out on opportunities to grow your sales. The popularity of front-end categories is always changing. Once you discover what categories are growing, you can adjust your stock to align with … Read more
Written by and published in Elements magazine, March 13, 2015 If you haven’t thought about how to make your pharmacy appeal to women, now is the time. The U.S. Department of Labor estimates that women make 80 percent of health care decisions for their families and that women are, almost universally, the primary caregivers. … Read more
Written by and published in Elements magazine, February 20, 2015 How many front-end product recommendations are you making each day? Eight? Five? None? A survey of independent pharmacies, Independent Pharmacy Shoppers: Who, What, and Why?, found that independent community pharmacies make an average of 10 product recommendations a day, but 41 percent of pharmacists … Read more
Written by and published in Elements magazine, February 11, 2015 Your front end might not be where your independent community pharmacy makes most of its profit, but studies show, it has potential! A new study from Hamacher Resource Group and the Healthcare Distribution Management Association, Pharmacist and Patient Conversations at Independent Pharmacy, found that … Read more
By Megan Moyer for Chain Drug Review October 27th, 2014 In a multipart series throughout 2014, our team is examining key product attributes and marketing tactics from two different perspectives: the retail buyer and the consumer/shopper. This objective picture of the two viewpoints should contribute to a product’s success at retail. In this column … Read more
