HRG

Whether you sell to or serve consumers or businesses in the retail industry, creating and meeting demand is never-ending. Utilize HRG’s experts to help you build your brand and reinforce your retail strategies to drive growth and capitalize on opportunities.

Build successful sales and marketing tools and campaigns utilizing our creative team and retail strategists as your personal ad agency.

Whether it’s buyer presentations, tradeshow exhibits, info sheets, display graphics, signs — any supporting materials needed to promote your brand — our team will help you reach your goals with creative messaging and design. We’ll even manage printing and fulfillment! 

Showcase your product in a variety of settings depending on your needs. Our photography specialists provide out-of-package, instructional, glamour, in-use, assembled, composite, and 360° rotation style photography. Additionally, we offer product photography for product information management. View Capabilities

You have seconds at-shelf and online to grab shoppers’ attention and pique their interest in your product. Package content, shape, and design are critical. Our creative team of retail experts knows how to embody your brand and make your package stand out.

The rate of change in retail has accelerated and to stay on pace to meet your short- and long-term goals, it’s important to get a holistic industry view. Relying on our unique, objective viewpoint, companies throughout the supply chain choose HRG to help shape their retail strategies. Get the insight you need to solve a challenge, inspire innovation, or move to your next chapter. 

Whether you have a new product entering the market, an existing product whose growth has stagnated or you’d like to introduce to new channels, markets, or expand the line, HRG retail experts can collaborate with you to develop strategies to reach your growth goals.

Setting strategies based on what you’ve learned through research is always more likely to deliver the results you intend. HRG’s resources and retail expertise mean we can deliver the data, and also can interpret it into action steps to capitalize on the learnings.

Sometimes a fresh, unbiased perspective is needed to accelerate sales and growth. You’ll receive a full assessment of competition, your store’s interior and exterior, space usage, location, and more, along with an action plan that addresses all of these elements with expert recommendations to inspire staff and sales.

 

360 degree store assessment logo

PROJECT SPOTLIGHTS

The Need

The Need

PlantPure needed packaging that met the needs of all of their retail outlets as well as the shopper.

The Solution

The Solution

HRG, following brand guidelines they previously developed, designed print-ready packaging and a display box for PlantPure’s frozen plant-based burritos.

The Response

The Response

"HRG has been a great partner. They played an integral part initially in our launch of direct-to-consumer frozen entrees and again as we added new products with a primary focus on reaching the shelves of major retailers."

Sean Lippay
Vice President of Operations & Co-Manufacturing

The Need

The Need

IPC sought an objective partner to conduct market, customer, stakeholder, and employee research and synthesize it to discover opportunities for growth.

The Solution

The Solution

HRG utilized the IMAGINE framework to develop a Playbook, offering IPC guidance and ideas on how they could strengthen their brand identity and best meet market needs.

The Response

The Response

"We sought HGR's retail expertise to conduct research and identify steps we could take to accelerate growth while meeting customer demand. Their objective and broad industry viewpoint was essential to us on multiple levels."

Stacy Hall
former Vice President of Marketing

HRG’s proprietary IMAGINE framework is a product development and project management methodology to bring retail strategies to life.
Engage with us from beginning to end or anywhere in between.

Improve your store with a fresh perspective.

We’ve been helping independent and small chain retailers succeed since 1980, and we’re experts at pinpointing areas where improvements will pay off. With our exclusive 360° Store Assessment, our team observes your store’s customer experience from every angle, identifying opportunities to attract new customers, and developing a strategy for you to boost sales and profitability.

Have a print job that's fewer than 10,000 pieces?
HRG offers cost-effective small-run printing services.

RESOURCES

HRG photo station
Behind the Shelf Blog

Must Have: High quality product images

  From the desk of Lisa Lopez According to a report from ShipStation that surveyed 8,000 households across the US, UK, France, Germany, Canada, Australia, Italy, and Spain, most consumers shop online

Read More »
Dave Wendland
Brand Development

4 Elements Of Better Storytelling

by Dave Wendland, vice president strategic relations, as appeared in Forbes Agency Council In virtually every situation you encounter, you are a storyteller. Whether during internal meetings, client-facing conversations, or

Read More »