You must make shoppers’ online experience as close as possible to being in-store
You want to give online shoppers as crisp, clear, accurate, and up-to-date an image to peruse as possible, with every content-rich panel or side available
Brick-and-mortar retailing is far from its death bed
by Dave Wendland, as seen in Chain Drug Review During the height of the pandemic, it was not uncommon to hear predictions that brick-and-mortar retail could only exist in the rear-view mirror. Storefronts were shuttered, e-commerce was booming, and convenience was winning out over experience. In fact, some naysayers were proclaiming the demise of physical […]
Efficiency, clean ingredients and quality are the foundation of Alleyoop
Leila Kashani, CEO and co-founder of Alleyoop, started her journey into creating a cosmetics line in high school where she first wished there were more efficient options available.
Invite your staff to implement their ideas
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series Getting your staff involved in generating and implementing ideas for your store is a great way to get them invested in the success of the store and empower them to think creatively to find ways to build the business, […]
Your goal is full-store shopping
By Megan Moyer corporate marketing manager, for the “Profits in the front end” blog series The profitability of your front of store is a top priority as it becomes more and more challenging to make a profit on prescription business. To make sure your customers are aware of all your store has to offer, create […]
Monthly Retailer Category Tips — Cold & Allergy
Prepare for the upcoming cold & allergy season with these ideas and tips to improve the shopping experience and make the most of sales opportunities. The 2024-2025 flu season was classified as high severity, for all age groups, the first time since 2017-2018. While predictions about the upcoming season vary, it’s best to be […]
Ideas for Cross-selling Merchandise: Cold & Allergy
Part of the Ideas for Cross-selling Merchandise infographics series
Develop a healthcare information center
by Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series If you’ve positioned your pharmacy as a wellness destination for your community, consider developing a healthcare information center. It will reinforce your position and brand, and strengthen customer relationships, including building loyalty with new and current customers. When you add […]
High-quality product images build your brand integrity
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by offering […]
How does your target market perceive value?
By Megan Moyer, corporate marketing manager, for the “Profits in the front end” blog series A consumer’s perception of value is very personal. When it comes to front-end products, your customers’ perception of the value offered by your store can widely vary. That’s why your pricing strategy is very important. Once you’ve accounted for costs, […]