From the desk of Colleen Volheim, category research and analysis manager, for the Focus on Fixtures blog series
As part of our fixture coordination services, we offer fixture planograms, however, we can also offer support even earlier in the reset process by providing retailers or cosmetics brands with custom cosmetic planograms.
Many brands and retailers perform their seasonal resets at the same time, creating a potential bottleneck for space management teams. Smaller brands may not have access to the internal resources to develop their own planograms, yet the retailers expect them to provide them to their standards, which can be different from one retailer to the next.
With a deep background of providing services that improve the customer shopping experience, we’re skilled at developing planograms that build off purchase decision trees and at the same time optimize the space available. We create planograms that ensure graphics are strategically placed and can collaborate to develop a color philosophy so shades are organized in a visually appealing way.
Managing databases with product information that includes dimensions, and databases with the fixture information from past department sets and resets is an HRG specialty. If a retailer we’ve been working with asks us to create a cosmetic planogram, we can do so using the dimensions of the various trays and pieces to determine fit and quantity of parts required for each planogram size being created.
With retailers having varying specifications and assortments for their beauty departments, we can create as many planograms as needed and for however many outlets brands are carried in. We’re also practiced at working directly with the plastics manufacturers that are producing the pieces that are needed, to streamline the overall process. If you’re interested in learning more, contact us today!