by Kyle Lentz, category analyst, and Cat Renwick, merchandising analyst, part of Monthly Retailer Category Tips
Opportunities abound to meet the needs of your pain relief and weight management and nutritional foods shoppers.
Cross-merchandising is an effective method to encourage impulse buys and build the market basket. HRG analysts developed cross-merchandising recommendations for departments across the pharmacy front end to offer convenience to shoppers, providing more of a one-stop shopping spot. Review the pain relief cross-merchandising infographic and the weight management and nutritional foods cross-merchandising infographic for ideas of product types you could add to these departments to meet the needs of your shoppers.
Consumers make their decisions for pain relief products based on:
- condition or need state,
- level of pain,
- internal or external product type, and
- brand — leading to choices of size, form, and price.
Ask your customers questions related to these factors to help drive to the appropriate product(s) to recommend.
Getting adequate, restful sleep continues to be a challenge for consumers according to this trend of the search term “sleep better” on Google over the past 5 years. Although written a few years ago, these blog posts offer product ideas to help you serve your patients who are looking for sleep solutions.
