Retail Communications Archives

47. Promote new items

April 4, 2024October 29, 2014 by Megan Moyer

By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series How do you let customers know about new items in your store? For every retailer, the answer may be different, but the opportunity is the same. New items – whether they are new to market launches or simply … Read more

15. Rotate your endcaps every 45 to 60 days

April 4, 2024October 27, 2014 by Megan Moyer

By Colleen Volheim for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series Endcaps present an exciting opportunity for pharmacies to build impulse and add-on sales. But you have to approach your endcaps strategically, and there are some dos and don’ts that can contribute to your success: DO choose a theme … Read more

70. Resize your department based on market needs

April 4, 2024October 23, 2014 by Megan Moyer

By Tara Kaifesh for our 99 Ways to Make a Positive Difference in Your Pharmacy blog series If you’re following your planogram recommendations to a T, you might want to take some time to review your departments and see if your current sizes are meeting the needs of your store. If not, it might be … Read more

Is your pharmacy an In-and-Out Burger?

April 4, 2024December 5, 2013 by Megan Moyer

by Jen Johnston

Is your pharmacy an “In-and-Out Burger” or a “TGI Fridays”? Do your patients come to fill their scripts and quickly leave or do they feel comfortable taking their time?

I visited a pharmacy last fall where one of the main entrances was positioned directly next to the pharmacy counter. The other entrance led directly into the impressive greeting card section with a straight aisle to the pharmacy counter. I stayed for a while and watched as people either came in for cards only or they made a beeline straight for the pharmacy counter, got their prescription, and left. Almost every customer completely ignored the OTC and personal care products. This pharmacy was definitely an “In-and-Out Burger.”

Mandatory mail order — indie pharmacy’s biggest front-end competitor

April 4, 2024September 16, 2013 by Megan Moyer

by Jen Johnston Last year, HRG surveyed independent pharmacies about many topics, one of which was who their biggest competitors are when it comes to their front-end. One east coast pharmacist called me during the midst of Hurricane Sandy cleanup because his power was out and he couldn’t complete the online survey, but he had … Read more

Appearance Matters

April 4, 2024August 5, 2013 by Megan Moyer

by Megan Moyer I enjoy shopping at drug stores, especially independents. I have fond memories of going to the drug store as a kid to get a candy bar and a comic book for the 5-hour drive to our grandparents’ house. My first job, in my teens, was at an independent pharmacy where I guess … Read more

Why Gen Y?

July 23, 2013 by Megan Moyer

by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read more

Your product assortment can be your differentiator

April 4, 2024July 16, 2013 by Megan Moyer

by Megan Moyer We often talk to independent pharmacies about finding their niche in the community. The trouble is many indie pharmacists aren’t sure where to begin to figure this out. One place to start is to review your product assortment. A good approach is to look at your competitors, customers, and community. You can … Read more