Partner with other local businesses
by Megan Moyer, corporate marketing manager for the “Profits in the front end” blog series Building relationships with other local businesses is mutually beneficial. Not only can you widen your reach with consumers who might not have otherwise patronized your store, you can always learn and benefit from fellow small business owners. First let’s focus on […]
Curating Special Assortments to Enhance Customer Experience in Independent Pharmacies
by Cat Renwick, category analyst, for the “Profits in the front end” blog series In today’s competitive market, independent pharmacies can stand out by offering thoughtfully curated assortments that cater to the diverse needs of their community. By creating specialized sections — such as multicultural products, gifting options, and unique health, beauty, and wellness items […]
Ideas for Cross-selling Merchandise: Vitamins & Dietary Supplements
Part of the Ideas for Cross-selling Merchandise infographics series
Why Customer Service at Independent Pharmacies Truly Makes a Difference
By Holly Ockelmann, national account analyst, for the “Profits in the front end” blog series At independent pharmacies, customer service goes beyond simply filling prescriptions. It’s about creating meaningful connections with customers and understanding their unique needs. In an age where large chains often dominate the retail landscape, independent pharmacies stand out for the personal […]
Monthly Retailer Category Tips — Hair Care
Make the most of your hair care department with these tips! by Cat Renwick, category analyst, part of Monthly Retailer Category Tips If you don’t have much space to devote to a full-size hair care department, be sure to at least stock the Never Outs® for this category. Never Outs is HRG’s designation for products […]
Ideas for Cross-selling Merchandise: Hair Care
Part of the Ideas for Cross-selling Merchandise infographics series
Ask A Friend What You Could Do To Improve Your Store
By Kelly Zygowski, category analyst, for the “Profits in the front end” blog series How well do you know your store? Could it be too well? When you have a routine and see the same view every day, it becomes so familiar that it blends into the background, and you don’t even notice it […]
Why does an independent pharmacy need a marketing plan?
by Jen Johnston A pharmacy that has a customer orientation takes marketing seriously. It doesn’t rely on haphazard, seat-of-the-pants decision making about such things as inventory, pricing, merchandising, advertising, hours of service, store appearance, and employee training. Instead everything it does is strategic. This strategy is called your marketing plan. Your marketing plan coordinates all […]
Don’t lose an embarrassed customer
by Jen Johnston You say “Hello” to a young female customer walking in the store. She says “Hi” softly, avoids eye contact, and heads over to your OTC area. You don’t know it yet, but this young lady is in the store to pick up a product for a condition she deems embarrassing – a […]
“Customers are never an interruption.” Yeah, right.
by Jen Johnston “Customers are never an interruption.” What do you think about that phrase? I think it is a big, fat lie. Of course customers are an interruption! As a pharmacist, you are doing a million different things, and when a patient suddenly interjects his- or herself into your rhythm, that is just plain […]