You must make shoppers’ online experience as close as possible to being in-store
You want to give online shoppers as crisp, clear, accurate, and up-to-date an image to peruse as possible, with every content-rich panel or side available
High-quality product images build your brand integrity
From the desk of Lisa Lopez, digital assets manager, part of the Importance of Image Quality blog series What is a high-quality product image and why should you care? I encourage you to read our e-book, Be Sure Your Images Make an Impact, to get more detail, but I’ll sum it up here by offering […]
Analysis Angles
by Lisa Lopez, digital assets manager, for Chain Drug Review While businesses don’t often use the term “big data” anymore, the concept has not disappeared. The analysis of large amounts of data to mine a variety of insights and actions still provides the strongest guideposts when building a strategic direction. Many companies still struggle with […]
Data-empowered decision-making in the retail industry
by Dave Wendland, vice president strategic relations Over the past 15+ months, new applications of analytics across the retail supply chain have been broadly implemented. From merchandising planning to retail pricing elasticity, demand recommendations to shopper personalization, analytics has taken a higher priority within many organizations. The worldwide health crisis put more emphasis on the […]
A brand’s e-commerce strategy should start with taxonomy
By Julie Bonnell, vice president operations In the world of e-commerce and product attributes, proper classification is paramount. Taxonomy is truly unique in that it’s not only about the products themselves, but about the vision a brand manufacturer has for its business and how that shapes the relationship with customers. For me, this quickly brings […]