Provide your customers an outstanding (and sales-generating) shopper experience with HRG’s category management and visual merchandising experience, knowledge of various retail markets and channels, and understanding of the latest consumer preferences and trends.
Encourage basket building and impulse buys with expert pricing, planograms, and space planning including intuitive department adjacencies.
Meet customer demand and profitability goals with HRG’s category management and pricing program specifically for independent pharmacies. Rely on proven merchandising, new item, and promotional tools to optimize your front-end departments. Visit the IN.store portal or learn more.
Interested in having your brand reviewed for independent pharmacy planogram consideration? Find our review schedule and the analyst responsible for each category here.
Don’t leave money on the table! Engage HRG pricing analysts to recommend or help develop your retail pricing strategy so you meet customer expectations as well as profitability goals.
Provide an outstanding shopping experience utilizing HRG’s Fine Line Classification System. Our proprietary system organizes products into merchandising-based categories, subcategories, and product types (also called segments) to promote shopability in-store and online. Anyone in the retail consumer healthcare industry can download it for free.
Ensure profitable assortments that maximize shopability by letting experienced space planning software experts employ proven processes to meet your planogram needs.
Need planograms for a new retail channel, a seasonal set, a special promotion, or to include in buyer presentations? Benefit from our over 40 years of experience creating optimized retail planograms that are based on objectively-analyzed data.
Be confident you’ll meet your retail partners’ specifications and deadlines with surge planogram support from HRG. Our merchandising team learns your business rules and the store merchandising guidelines to execute planograms that meet all requirements and are delivered on time.
Minimize downtime and mistakes with an easy-to-follow digital render. These animated, dynamic merchandising tools ease the speed and execution of fixture sets and resets. See an example of a beauty reset coming together.
CATEGORY REVIEW PROCESS
Being considered for independent pharmacy planogram placement
Wholesalers and retailers rely on HRG’s data-driven IN.store Category Management Tools — including planograms — to guide better-informed decisions regarding their assortments. HRG category and product analysts proactively collect information from manufacturers about their current and new-to-market products to forecast which items are poised for success in independent pharmacy.
- Our impartial team of analysts performs a thorough review of 24 HBW categories according to our annual schedule.
- Once manufacturer product information is received, it is compiled, combined with category sales data, and objectively analyzed.
- Analysts develop their strategy and recommendations for each category utilizing the most up-to-date information available.
Distributors and retailers rely on these strategies and recommendations to ensure they are stocking items that have the best chance for success in the independent pharmacy channel.
There is no “pay-to-play” here. The analysts make completely independent, objective planogram decisions.
If you are a manufacturer who received an email or call from one of our analysts asking for information about your product, a price list, or the product itself, it’s so we have the most up-to-date and accurate product information in our database, so please respond in the requested timeframe. Ensuring your product is in HRG’s database is the conduit to accurate brand images and attributes reaching the rest of the industry. Protect your brand integrity by sending HRG your new product or product updates ahead of category review or launch. View our Category Review Schedule.
Questions? Contact us.
Interested in scheduling a category review meeting or submitting your products for consideration?
The Category & New Item Review Schedule includes the category review schedule and the contact information for each category analyst.
RESOURCES
Eliminate guessing about where healthcare products should be categorized with HRG’s Fine Lines, an industry standard.
If your new items belong on the shelves of community pharmacies, make sure they are reviewed and rated by our expert new item review team.
The top new HBW items released in 2022
FEATURED ANALYSTS
RESOURCES
Monthly Retailer Category Tips — Skin Care
by Cat Renwick, category analyst, part of Monthly Retailer Category Tips While independent pharmacies tend to excel in therapeutic skin care items, don’t overlook the advantages to your business of serving
Is intelligence becoming artificial?
by Dave Wendland, vice president strategic relations, as seen in America’s Pharmacist Dispensing medications is no longer enough to sustain a profitable independent pharmacy. As prescription and dispensing costs have increased
Monthly Retailer Category Tips — Feminine Care and Family Planning
by Tara Kaifesh, category analyst, and Kelly Zygowski, category analyst, part of Monthly Retailer Category Tips Read on for tools and tips to reenergize your feminine care and family planning
Monthly Retailer Category Tips — Oral Care
by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Promote the array of items you carry to address customers’ oral care needs, from items that support oral health to
