Influence the influencers with extensive direct outreach or segment-specific publications and a vetted contact list. Feature your brand message using multiple retail communications media to maximize your reach.
Take advantage of dedicated direct marketing options you can customize to fit your objectives, with options for micro-targeting your audience.
Promoting your brand using direct mailers offers endless options – distribute samples, coupons, counter displays, or shelf signs, provide educational information, and more. Plus, you can incorporate QR Codes to track engagement or provide additional information.
Track engagement and measure ROI with dynamic eBlasts devoted to your brand. Engagement statistics can point to areas where messaging can be refined and offers tweaked to drive results. Average unique open rates are 44% and rising.
Cost-effectively advertise your brand alongside trusted retail industry, trend, category, and product information to 10,000 independent pharmacies in HRG’s monthly IN.depth publication. With scannable barcodes in each issue, pharmacists can more easily and quickly order items, offering you a more rapidly realized ROI.
Influence a captive audience of influencers that use IN.depth Category Spotlight, published 10 times a year, to help them make product assortment decisions.
Get your products in the hands of independent pharmacy
decision-makers with the popular IN.depth Product Sampler turnkey program, published twice a year.
MAXIMIZE YOUR OUTREACH WITH ANY OR ALL OF THE FOLLOWING OPTIONS
Direct Mail
- Micro-target by geography, demographics, regional preferences, proximity to healthcare professionals, and more
- Distribute samples, coupons, or shelf signs; promote special offers
Email Marketing
- Measure your ROI
- Unlimited links and ability to track engagement
IN.depth
For over 10 years independent pharmacists have relied on IN.depth to provide information that will help improve their front-end business. The publication reaches carefully-selected independent pharmacies each month. We get your brand and even samples in front these important community healthcare providers. Check out the Media Kit below for all of the available options!
PROMOTE YOUR BRAND WHERE YOUR PROSPECTS ARE
TESTIMONIALS
“I took advantage of HRG’s established IN.depth publication to advertise our product and provide samples to independent pharmacies. What’s great about working with HRG is their retail industry expertise and insights sets them apart from other marketing agencies. I also appreciated the level of personal service they provided. They were great to work with.”
Ryan Tobias
VP of Operations
CofixRx
“HRG has a talented creative team that is skilled at crafting messages to independent pharmacies. The team is easy to work with and the projects are well managed. Their new eBlast service has been a great, targeted way to reach independent pharmacists."
Eric Renner
National Account Manger - Drug
The Gorilla Glue Company
"HRG’s business development and creative teams have taken our pharmacist communications to new heights. They can take any materials we provide and turn them into something clean and easy for the pharmacist to engage with. The process is very transparent and extremely well organized. We’ve been able to leverage these materials to drive strong growth across many brands and categories."
Dan Rozumalski
Partner
Salvatori-Scott, Inc.
