Waukesha, Wisconsin — September 15, 2020 — Hamacher Resource Group, Inc. (HRG) will be presenting at the OTC National Conference, which will be held virtually, on September 29th. Dave Wendland, vice president strategic relations, will discuss, “Factors Influencing Self-Care Purchases,” which will cover consumer research indicating that individuals follow a defined path in their quest for improved health outcomes.
Wendland, who has presented at the OTC National Conference multiple times, stated, “Manufacturers attending will be happy to learn that there are predictable behaviors shoppers with specific health needs have demonstrated. Suppliers will be able to take this knowledge to build marketing and engagement strategies to help those consumers in the decision-making process, as they strengthen brand position and further loyalty.”
Shoppers focused on self-care have evolved from “passive patients” to “proactive participants” in their health and well-being. The session will include a dive into a five-step decision making process that these consumers follow when making a product purchase: 1) Need Recognition; 2) Information Search; 3) Evaluation of Options; 4) Purchase Transaction; and 5) Post-purchase Behavior.