by Megan Moyer for Chain Drug Review November 25th, 2013 Should companies consider data an asset? Recognizing the value of translating big data into something meaningful that informs product, marketing, customer service, distribution, sales, and operations decisions has been a hot topic this year. Managing this “good” data rather than disparate data can have a … Read More
Five reasons data matters
Posted by Dave Wendland Imagine the accuracy of item look-up and the ease of consistent reporting if the source data was in better condition. If information is indeed the “new” currency, then drug wholesalers need to take measures to ensure their item files are comprehensive and current. As more and more organizations have migrated toward … Read More
Big data. Big deal.
by Dave Wendland for Drug Store News UpMarketing blog March 22, 2013 In my last UpMarketing post, Dart and science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just … Read More
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