Resolution: Understand consumers’ paths to purchase

By Dave Wendland, vice president strategic relations, for the Resolutions blog series It should be no secret that each shopper’s path to purchase is unique. Their reason for purchase, timing, and chosen outlet are likely different, yet when reviewing sales numbers, many companies make the mistake of homogenizing the data and making unsubstantiated assumptions. As long as […]

Data Integrity Matters

by Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, July/August 2017 It was about three decades ago that I had the privilege of hearing a presentation by an IBM executive who made a rather prophetic proclamation: “The key to success will belong to those who have the data.” And this, from a […]

Resolution: Make my ordering system more user-friendly — part two

by Mary Hart, senior data assets specialist, for the Resolutions blog series In my previous post about improving your ordering system, I focused on standardizing product entry to improve the ease of use of the system for internal and external users alike. In this post I’m going to suggest going one step further – and I think as […]

Resolution: Make my ordering system more user-friendly — part one

by Mary Hart, senior data assets specialist, for the Resolutions blog series Ordering systems are vital to your business, but many times there aren’t associated business rules and processes. Because most systems only allow a limited number of characters, abbreviations for product names must be generated. Often they are derived solely based on whoever enters it and their […]

The fine lines between Fine Lines

By Donna Boulieu I’m in the right business. I love drugstores! The sights, sounds, and even the smells (think candy and cosmetics with just a hint of rubbing alcohol from the pharmacy — heavenly), but mostly it’s the product mix that draws me in. Like Forrest Gump’s box of chocolates, “you never know what you’re […]

Organizing data – A simple task, right?

by Julie Bonnell Classifying a product is the simplest definition of taxonomy. The concept seems so simple, but like any simple thing, the devil is in the details. It’s really easy to say “Aspirin belongs in pain relief.” and “Fiber products belong in digestive health.” However, in doing so, what point of view (POV) are […]

Data drives business

by Julie Bonnell There is an artisanal chocolate maker in my community. His chocolates are amazing and well worth making a special trip to buy. He is also a bit of a character. He won’t let you into his shop unless he knows something about you. When you come to his shop for the first […]

Retailers, suppliers will benefit by giving data its due

by Megan Moyer for Chain Drug Review November 25th, 2013 Should companies consider data an asset? Recognizing the value of translating big data into something meaningful that informs product, marketing, customer service, distribution, sales, and operations decisions has been a hot topic this year. Managing this “good” data rather than disparate data can have a […]

Five reasons data matters

Posted by Dave Wendland Imagine the accuracy of item look-up and the ease of consistent reporting if the source data was in better condition. If information is indeed the “new” currency, then drug wholesalers need to take measures to ensure their item files are comprehensive and current. As more and more organizations have migrated toward […]

Big data. Big deal.

by Dave Wendland for Drug Store News UpMarketing blog March 22, 2013 In my last UpMarketing post, Dart and science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just […]