Connect with the Food Allergy Community – Advice for Independent Pharmacies
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Approximately 15 million people in the United States have food allergies according to FARE, a leading non-profit dedicated to improving quality of life for those diagnosed with food allergies. One in every 13 kids has a food allergy and many […]
Soda fountain pharmacies
By Jen Johnston, CHHC, senior marketing services account manager Beginning in the 1800s and continuing into the 1940s and 1950s, people enjoyed carbonated beverages at their local soda fountain. Often housed together with a pharmacy, the soda fountain counter was a public space where neighbors could socialize and exchange community news. However, the popularity of […]
Shopper views on medicine help determine what products to recommend and when
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series How well do you understand the parents in your community? Are they naturally-inclined, conventional shoppers, or somewhere in between? As mentioned last summer, the answer to these questions can influence how you merchandise natural products in your pharmacy. But it […]
Supplements can interact with prescription medication
by Jen Johnston, CHHC, senior marketing services account manager If you think that dietary supplements are only for those “hippie types,” think again. Seventy-one percent of U.S. adults take dietary supplements according a survey conducted by Ipsos Public Affairs on behalf of the Council for Responsible Nutrition (CRN). That’s almost three-quarters of your shoppers. There […]
How to Sell Natural Products in Your Independent Pharmacy
Written by and published in Elements magazine, September 14, 2018 Now’s the perfect time for independent community pharmacies to go natural. (When it comes to front-end products.) Why? Natural is the new normal. What once was merely a niche is going mainstream. The natural and organic product industry as a whole more than doubled from 2006 to […]
So Many Certifications: Paleo, Kosher, FODMAP friendly, CertClean
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Natural brands fill their product packages with certifications in an effort to communicate to shoppers how their product stands apart from competitors. Certifications might focus on transparency, social issues, lifestyle diets, and other dietary concerns. In my previous […]
Resolution: Understand the independent pharmacy opportunity
By Dave Wendland, vice president, strategic relations, for the Resolutions for Independent Pharmacies blog series I recently had the opportunity to present this topic at the Nicholas Hall OTC North American Conference, and confirming my suspicions, there were several key “aha” moments among the participants representing a host of consumer healthcare companies. I’d like to summarize three […]
Clean Beauty – A trend with no signs of slowing
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series There’s no governing or independent body inspecting chemicals and ingredients that go into personal care products in the U.S., and consumers are increasingly becoming aware of this. The media continues to report on the dangers of substances such as […]
Resolution: Update online content and try different tactics to drive customers to my website
By Kathy Hagen, data assets specialist, for the Resolutions for Independent Pharmacies blog series As a data assets specialist, I work with web content daily. On any given day, I could be entering item information, proofing or reviewing it, performing quality control on a client’s website content, or carrying out some combination of these tasks, among […]
Pharmacy customers are people just like you
By Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. […]