So Many Certifications: Paleo, Kosher, FODMAP friendly, CertClean
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Natural brands fill their product packages with certifications in an effort to communicate to shoppers how their product stands apart from competitors. Certifications might focus on transparency, social issues, lifestyle diets, and other dietary concerns. In my previous […]
Resolution: Understand the independent pharmacy opportunity
By Dave Wendland, vice president, strategic relations, for the Resolutions for Independent Pharmacies blog series I recently had the opportunity to present this topic at the Nicholas Hall OTC North American Conference, and confirming my suspicions, there were several key “aha” moments among the participants representing a host of consumer healthcare companies. I’d like to summarize three […]
Clean Beauty – A trend with no signs of slowing
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series There’s no governing or independent body inspecting chemicals and ingredients that go into personal care products in the U.S., and consumers are increasingly becoming aware of this. The media continues to report on the dangers of substances such as […]
Pharmacy customers are people just like you
By Jen Johnston, CHHC, senior marketing services account manager As an independent pharmacy owner, you know your customers are more than just dollars in the register, but have you communicated that message to your staff? If not, inform your employees at your next store meeting that your customers expect more than good selection and prices. […]
Natural acquisitions – all signs point to growth
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Need another reason to step further into the natural products market? If you are still on the fence about the legitimacy of this industry, consider the number of acquisitions taking place between large, mainstream consumer products companies and niche […]
Resolution: Assess lighting in my store
By Colleen Volheim, category research and analysis manager, for the Resolutions for Independent Pharmacies blog series You may not give much thought to your store lighting, but it’s very important. Think about when you enter a place of business. What are your impressions of a dully-lit place versus a nice, bright interior? A store that isn’t well […]
Resolution: Define my shopper demographics
by Tara Kaifesh, category analyst, for the Resolutions for Independent Pharmacies blog series Knowing who your shoppers are is important to your store’s success. When you understand those shopping at your pharmacy, you can provide them a better shopping experience by stocking the items they’ll be likely to purchase. Catering to your customers’ buying habits will […]
Merchandising natural products – what approach is best for your pharmacy?
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series If you’ve been following our “Step into Natural” blog series for a while, and are starting to bring in more natural products, you might be wondering about the best way to merchandise them. Like so many things, it depends. Let me take you through […]
Resolution: Commit to regular store meetings
by Mary Hart, project manager and senior data assets specialist, for the Resolutions for Independent Pharmacies blog series I hope you are already having regular store meetings, but if you aren’t, read on for good reasons to start. If you are, read on to see if there are topics to add to your agenda. One great reason […]
HB Pharmacy kickstarts front-end sales with natural products, and keeps an eye on the future
by Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog seriesIn the heart of North Arlington, NJ, positioned snuggly between the Passaic and Hackensack rivers, lies HB Pharmacy, a bustling retail business that was named Good Neighbor Pharmacy of the Year in 2016. HB Pharmacy began in 1964 under the leadership of Gaspar G. […]