Resolution: Review my product assortment to determine if changes are needed
By Althea R., data assets specialist, for the Resolutions for Independent Pharmacies blog series When was the last time you reviewed which products are lining your store’s shelves? If you have to stop and think about that, maybe it’s time to do an assessment and a little “spring cleaning.” If not now, make it a goal for next […]
Fasting – A growing wellness trend pharmacists should understand
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Fasting, the act of restricting food for a set period of time, is rapidly on the rise. In fact, intermittent fasting was the top-cited eating pattern by the International Food Information Council Foundation’s 13th annual Food and Health Survey, […]
This Classic Retail Tactic Boosts Front-End Pharmacy Sales
Written by and published in Elements magazine, March 15, 2019 As margins behind the counter continue to decline, independent pharmacies are looking to remedy their profit pains. And pharmacy retail experts are prescribing a simple front-end treatment: cross merchandising. “Cross merchandising is a tactic that can increase sales, if pharmacies do it right and are consistent and committed […]
Set Your Pharmacy’s Front End Apart by Engaging All Five Senses
Written by and published in Elements magazine, December 13, 2018 What keeps customers coming to your front end? Is your price lower than your online and mail-order competition? Do you have a broader product selection? Do you take orders in the late evening and weekends? Most independent pharmacies don’t have the resources to compete with online retailers […]
CBD is big business for pharmacies
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Is CBD on your radar? CBD – short for cannabidiol – is oil from the cannabis plant that, unlike another well-known oil (THC), does not make a person high. It is, however, purported to help with a number […]
Resolution: Improve communication between pharmacy and the front end
by Donna Boulieu, senior product & pricing analyst, for the Resolutions for Independent Pharmacies blog series “They don’t understand what we go through!” “We’re busier than they are!” “Customers have complained about their service!” Have you heard these or similar comments from your employees in reference to their coworkers? Lack of positive dialogue and interactions between associates […]
Independent Innovators – How Love Oak Pharmacy rebranded to capture the hearts of their community — part two
By Jen Johnston, CHHC, senior marketing services account manager In my last post, I shared the background of Ben and Heather McNabb, a pair of pharmacists in Eastland Texas that took over their local independent pharmacy in 2015, and rebranded it as Love Oak Pharmacy as a way to connect with their community on an emotional […]
Independent Innovators – How Love Oak Pharmacy rebranded to capture the hearts of their community — part one
By Jen Johnston, CHHC , senior marketing services account manager Want to “online-proof” your independent pharmacy? Take some advice from Ben McNabb, pharmacist and owner of Love Oak Pharmacy. From the store name to the marketing to the items on the shelves – there could not be a more thoughtful, intentional approach to growing a […]
Resolution: Make new resolutions for my store
by Tom Boyer, director of national accounts, for the Resolutions for Independent Pharmacies blog series The new year is right around the corner so it’s a good time to think about resolutions you can make not only for yourself, but also for your store. Here are a few ideas for store resolutions. Get your staff more […]
Understanding Keto – why the lifestyle diet is relevant to pharmacies
By Jen Johnston, CHHC, senior marketing services account manager, for the Step into Natural blog series Some independent retailers may have a difficult time identifying what is trending across the wellness landscape or which lifestyle diets are hot, resulting in missed opportunities to connect with customers around their self-care interests. Knowing what is popular with your patient base […]