By Jen Johnston, CHHC, senior marketing communications account manager, for the Resolutions blog series Convincing consumers to buy your health, beauty, or wellness product is your company’s ultimate goal. Effectively marketing your product to shoppers is just the beginning, however. Advertisements, coupons, and social media can certainly do a lot for a brand’s exposure, and … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Developing a brand message that resonates with your target audience is key to successfully selling your product. A targeted brand message puts the values, personality, and promise you want conveyed into words so a product’s features don’t become the only criteria for a … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Users of a particular brand can shift over time. When was the last time you thought about the consumers of your brand? Can you accurately identify what types of people are using your products today? If you hesitated in your answers, it may … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series Why resolve to update your product package design or label? I’ll give you eight situations that might prompt you to make such a resolution. You are entering a new retail channel If your brand has previously been carried in one channel … Read more
By Jen Johnston, CHHC, senior marketing services account manager, for the Resolutions blog series If you aren’t selling your products into retail as quickly as you’d like, it’s time to re-evaluate your pitch to buyers. I’ve seen hundreds of presentations and plenty of problems and missed opportunities. These problems usually stem from one common flaw — … Read more
By Althea R., data assets specialist, for the Resolutions blog series Because of a foot surgery and very slow recovery afterwards, I was temporarily disabled for five months last year. During those months of recovery, I used crutches and a cane, scooted around on a knee scooter, and/or wore a big therapeutic boot. After two … Read more
By Julie Bonnell, vice president operations, for the Resolutions blog series Why Images? Have you noticed how images are replacing words in our daily life? Think about the popularity and use of emojis and YouTube and the prevalence of infographics. Why is that? Quite simply, they effectively convey complex information. And more importantly, from … Read more
By Julie Bonnell, vice president operations, for the Resolutions blog series I appreciate you taking the time… Yes, you, the person reading this blog post. I appreciate that you are investing this moment of your busy day to read my thoughts, and I understand your time is precious. Quick check-in question — how does this … Read more
By Julie Bonnell, vice president operations, for the Resolutions blog series What problem does your product solve? Ok, you know the answer to that question, you are passionate about your product, and you spend every day thinking about it. And guess what? That may be limiting your ability to gain a foothold in a new … Read more
By Angela Pinkstaff, director of business development It happens to all of us – we aren’t even halfway through the next year’s event planning when “trade show dread” starts creeping up. Of course, there are always shows we love to attend, when we get to catch up with colleagues and friends from across the industry. … Read more
