Buyer Presentations blog series Archives

Special Delivery

August 14, 2023December 20, 2022 by Megan Moyer

by Dave Wendland, vice president strategic relations As retailers across all industries settle into a post-COVID world, the idea of home delivery or curbside pickup has never been more important. In fact, according to an annual consumer survey by store lifecycle management company Tango conducted earlier this year, 94% of shoppers enjoy having the ability … Read more

Tips for buyer meetings

February 21, 2023August 31, 2016 by Megan Moyer

In tune with your audience

February 21, 2023August 23, 2016 by Megan Moyer

by Steve Choate for the Buyer Presentation blog series When you’re meeting with buyers at ECRM events, it’s not only about the content or the product, it’s also about effectively presenting. You have to be able to read the person or persons you are presenting to. You might have the right information in a dynamically-designed PowerPoint®, … Read more

After the event – part three

July 21, 2016 by Megan Moyer

After the event – part two

July 19, 2016 by Megan Moyer

After the event – part one

July 14, 2016 by Megan Moyer

by Steve Choate for the Buyer Presentation blog series

Wow! You made it through numerous buyer meetings and several evening networking events. So now you can relax and watch the orders come in – right?

Wrong! Your work on the road to sales has just begun! Take some time after your last meeting and before you head off to relax to do a quick recap of the event while it’s still fresh in your mind.

Preparing for your buyer event or meeting – part two

July 12, 2016 by Megan Moyer

Preparing for your buyer event or meeting – part one

July 6, 2016 by Megan Moyer

by Steve Choate for the Buyer Presentation blog series

You signed up to attend an upcoming ECRM event – now what do you do?

First, take care of making your reservations for travel, hotel, and transportation. Be sure to arrive with enough time to set up your room prior to your first meeting and choose a departing flight that gives you adequate time to take everything down without rushing or cutting your last meeting short. Also make arrangements to get your product samples; exhibits, backdrops, placards, or displays; presentations; and literature to the meeting location so it is there when you set up your room.

B2C marketing — part two

June 17, 2016 by Megan Moyer

by Steve Choate for the Buyer Presentation blog series

In my previous post I pointed out that one important element of your buyer presentation is your business-to-consumer (B2C) marketing plan, and that demonstrating a well-thought-out, strategic plan to build demand and draw in customers will be to your advantage. I went into further detail about understanding your product, audiences, and developing messaging to reach those audiences. This post will cover the development and measurement of your marketing campaign.

B2C marketing — part one

June 8, 2016 by Megan Moyer

by Steve Choate for the Buyer Presentation blog series

One important element of your buyer presentation is your business-to-consumer (B2C) marketing plan. Your demonstration of a well-thought-out, strategic plan to build demand and draw in customers will let buyers know that you have done your research and are dedicating resources to drive consumers into their stores.

As you begin to define this portion of your marketing plan, make sure you understand your product inside and out. Be able to answer these questions: