BRAND MANUFACTURERS

Launch or grow your brand in the competitive retail environment

You want to grow your brand. That might mean penetrating new retail channels, selling more products in the outlets you’re already in, or generating more online sales.

In today’s world of consumers demanding more from the companies that manufacture their favorite products plus ever-changing retailer expectations, having a good product isn’t always enough. You’ve got to correctly position your brand, spend appropriately to promote it, your packaging has to stand out and resonate, you need retailer-specific planograms, and the list goes on… 

Some brands just wing it, even when they don’t have the retail knowledge or the resources to get where they need to go.

But the risk with this approach is expending time and resources chasing down rabbit holes, missing deadlines, or skipping important steps, resulting in not meeting consumer or retailer expectations. All this can lead to missed sales or even being dropped altogether.

What if you could strategically partner with a team that takes products from concept through commercialization, offering everything from market research and package design to buyer strategy, trade event support, and even retailer-specific planograms?

Think of how much quicker you could reach your goals and the better chance you’ll have at succeeding!

It’s all possible when you partner with Hamacher Resource Group — experts in CPG marketing and retail. 

How can we help you?
STRATEGY

Clients often start their partnership with us on site with our team of retail veterans to discuss their business challenges. Sign up for a Collaborative Strategy Session and you’ll walk away with a comprehensive roadmap for success.
MARKET RESEARCH AND EDUCATION

You need to understand changing consumer preferences and the effects of things like authenticity, social mission, and other trends on your brand. We can help.
COMPETITIVE INTELLIGENCE

There is a wealth of competitive information you need to know to make the right decisions, the first time. Without full knowledge of the competitive atmosphere, you can spend time and money unnecessarily and/or ineffectively.
PACKAGE DESIGN AND BRANDING

Effective package design and branding begins with solid messaging that expresses a brand’s personality and purpose plus graphics that move the audience to take action.
BUYER STRATEGY AND PRESENTATION

Each channel and chain is unique and may require a different presentation strategy. We help brands develop presentations that will resonate with buyers.
CUSTOM PLANOGRAMS

Put our nearly 40 years of planogramming experience to work for your company.
FIXTURE COORDINATION MANAGEMENT

Your merchandisers need planograms, fixture assembly instructions, short instructional videos, and line listings (product or fixture) for each retailer they visit. We can provide all of this and more.
DATA SOLUTIONS

Let us write web content for Amazon and other online retailers that puts your products in the best possible light.
PRODUCT IMAGES AND CUSTOM PHOTOGRAPHY

2D images for planograms, multiple-perspective images for the web, beauty shots for your marketing materials — our state-of-the-art photo studio is staffed by photography experts who put brands in the best light possible.
TRADE EVENT SUPPORT

Getting ready for the big show? Free up your team by letting us create the messaging and graphics for your exhibit along with sell sheets and other collateral.
MARKETING COLLATERAL AND AD CREATION

We’ve got the messaging and design skills plus retail savvy to present your business in a way that shines.
DIRECT MARKETING

Reach the right audience with a message that resonates. Our direct marketing services can help you reach influencers and decision makers.
CONCEPT THROUGH COMMERCIALIZATION

We work with new, established, and evolving brands to move them through the commercialization process with a proven and proprietary methodology. You can’t afford to miss any of these steps!

It’s worth a conversation to see if our resources are right for you. Contact us to schedule a no-pressure introductory meeting.


We work with brand manufacturers in the following industries:
Health, Beauty, and Wellness, Natural Products, Food and Beverage, Beer, Wine, and Spirits, Home Improvement, and General Merchandise


We provide services for companies in the following channels:
Chain Drug, Food, Mass, Convenience, Dollar, Home Improvement, Department, Specialty, Etc.


Looking to up your game in the independent pharmacy channel specifically? Click here.

Are you a retailer, wholesaler, or other business operating within the retail supply chain? Explore solutions for your business by starting on our Who We Serve page.