Beer, Wine, and Spirits - Hamacher Resource Group

Launch or grow your beer, wine, and spirits brand

You want to grow your beer, wine, and spirits brand(s). That might mean penetrating new retail channels, selling more products in the outlets you’re already in, or generating more online sales.

In today’s world of consumers demanding more from the companies that manufacture their favorite products, plus ever-changing retailer expectations, having a unique product isn’t always enough. You’ve got to correctly position your brand, spend appropriately to promote it, your packaging needs to stand out and resonate, you need retailer-specific planograms, and the list goes on…

Some brands just wing it, even when they don’t have the retail knowledge or resources to get where they need to go. But the risk with this approach is expending time and resources chasing down rabbit holes, missing deadlines, or skipping important steps, resulting in not meeting consumer or retailer expectations. All this can lead to missed sales or being dropped altogether.

What if you could strategically partner with a team that takes products from concept through commercialization, offering everything from market research and package design to buyer strategy, trade event support, and even retailer-specific planograms?

Think of how much quicker you could reach your goals and the better chance you’ll have at succeeding!

It’s all possible when you partner with us — experts in CPG marketing and retail.

COLLABORATIVE STRATEGY SESSION

Clients often start their partnership with us on site with our team of retail veterans to discuss their business challenges. Sign up for a Collaborative Strategy Session and you’ll walk away with a comprehensive roadmap for success.

MARKET RESEARCH AND EDUCATION

You need to understand changing consumer preferences and the effects of things like authenticity, social mission, and other trends on your brand. We can help.

COMPETITIVE INTELLIGENCE

There is a wealth of competitive information you need to know to make the right decisions, the first time. Without full knowledge of the competitive atmosphere, you can spend time and money unnecessarily and/or ineffectively.

PACKAGE DESIGN AND BRANDING

Effective package design and branding begins with solid messaging that expresses a brand’s personality and purpose plus graphics that move the audience to take action.

BUYER STRATEGY AND PRESENTATION

When preparing your retail pitch, each channel and chain is unique and may require a different strategy. Let’s talk – we can even develop account-specific planograms to wow the buyer.

CUSTOM PLANOGRAMS

Put our nearly 40 years of planogramming experience to work for your company. Let us create custom planograms for your retail partners across all channels, and go to your next buyer meeting prepared with a visual of your product’s category optimized for shoppability and sales. We can also be an extension of your team when you have a large volume of planograms to complete in a short amount of time.

FIXTURE COORDINATION

Your merchandisers need planograms, fixture assembly instructions, short instructional videos, and line listings (product or fixture) for each retailer they visit. We can provide all of this and more.

DATA SOLUTIONS

Let us write web content for Amazon and other online retailers that puts your products in the best possible light. We’re also experienced at auditing your current online content for consistency and accuracy.

PRODUCT IMAGES AND CUSTOM PHOTOGRAPHY

2D images for planograms, multiple-perspective images for the web, beauty shots for your marketing materials — our state-of-the-art photo studio is staffed by photography experts who put brands in the best light possible.

TRADE EVENT SUPPORT

Getting ready for the big show? Free up your team by letting us create the messaging and graphics for your exhibit along with sell sheets and other collateral.

DIRECT MARKETING

Reach the right audience with a message that drives action. Our direct marketing services can help you reach influencers and decision makers.

CONCEPT THROUGH COMMERCIALIZATION

Need the whole shebang? We work with new, existing, and expanding brands to move them through the product life cycle with a proven and proprietary methodology. You can’t afford to miss any of these steps!

MARKETING COLLATERAL AND AD CREATION

The readers of trade publications have different expectations of your ads and marketing collateral than consumers. Work with us to make sure your messaging and ad is “retailer ready.”

It’s worth a conversation to see if our resources are right for you. Contact us to schedule a no-pressure introductory meeting.

We work with brand manufacturers in the following industries:
Health, Beauty, and Wellness, Natural Products, Food and Beverage, Beer, Wine, and Spirits, Home Improvement, and General Merchandise

We provide services for companies in the following channels:
Chain Drug, Food, Mass, Convenience, Dollar, Home Improvement, Department, Specialty, Etc.

Are you a retailer, wholesaler, or other business in the beer, wine, and spirits space? Find more information by starting on our Who We Serve page.