Wendland Partners with GMDC to Present Rx-to-OTC Videocast

July 15, 2014By News

July 15, 2014 – Dave Wendland, Hamacher Resource Group (HRG) vice president and member of the owners group, will present Rx-to-OTC: Getting It Right at Retail, an educational videocast for retailers sponsored by the Global Market Development Center (GMDC). GMDC is the premier non-profit global trade association dedicated to serving Health Beauty Wellness and General Merchandise retailers, wholesalers and suppliers.

The 60-minute videocast, airing July 17, will offer practical solutions for retailers to effectively capitalize on Rx-to-OTC launches and suggest strategies and tactics for educating consumers about these unique new products. Examples of recent best-in-class launches will be explored, as well as observations from Wendland regarding the FDA’s potential view of future Rx-to-OTC switches.

“As the FDA continues to look for ways to improve access to healthcare, the pace of Rx-to-OTC switches is expected to pick up,” says Wendland. “The challenge for pharmacies is to recapture the dollars that came from the formerly prescription-only item – recognizing that the number of potential outlets carrying this new OTC version increases more than tenfold.”

Rx-to-OTC: Getting It Right at Retail will debut from 1:00pm-2:00pm ET on Thursday, July 17, and there is no cost to participate. Viewers of the videocast will also be invited to participate in a question-and-answer session following the presentation. Those interested in registering for the videocast may do so on GMDC’s website.

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