Aim, Ready, Fire: Three steps to meaningful research

Posted by on Jul 31, 2018 in Brand Marketing, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, May/June 2018 To advance virtually any business initiative, effective market research is critical. Too often this step is overlooked or shoddily conducted, resulting in less than ideal outcomes. Time spent adequately preparing can increase the likelihood of success and eliminate significant angst and […]

Keeping the end in mind

Posted by on Jun 21, 2018 in Brand Marketing, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, November/December 2017 It was Lewis Carroll in the Alice in Wonderland Through the Looking Glass book that said, “If you don’t know where you’re going, any road will get you there.” I personally like Yogi Berra’s twist on the phrase, “If you don’t […]

Communication is a game of catch

Posted by on May 30, 2018 in Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, March/April 2018 One of the lessons (and there are many) from my days as a member of an improvisational comic troupe that continues to have tremendous value in everyday conversation centers on the true art of communication. The experience taught me the importance […]

Newfangled collaboration: part two

Posted by on Apr 29, 2018 in Future of Retail, Views

By Dave Wendland for Drug Store News March 28, 2018 I first offered ideas on this topic a little over a year ago and remain passionate about the possibility of unlikely bedfellows creating new shopper experiences. With recent news of relationships between Kohl’s and Aldi, and Kroger and Ace, and recent innovations in the grocery channel — […]

What Does ‘Natural’ Really Mean?

Posted by on Apr 15, 2018 in Views

by Jen Johnston, CHHC,  senior marketing services account manager, as seen in Mass Market Retailer, March 5, 2018 The natural products market is exploding across retail, with conventional channels growing the fastest, according to the “2017 Natural Foods Merchandiser Market Overview.” However, “natural” continues to be a confusing term in the in­dustry. A January 2018 […]

How to Use Planograms to Guarantee Increased Pharmacy Retail Sales

Posted by on Apr 15, 2018 in Independent Pharmacy, Views

Written by and published in Elements magazine, March 15, 2018 Is your pharmacy’s front end producing less profit than you hoped? Time to trade in your best-laid plans for proven planograms. Planograms are guides for arranging retail shelves to maximize front-end sales. These visual diagrams show pharmacies exactly where to place their front-end products. They offer a plan based […]

Out with the old; in with the new

Posted by on Mar 30, 2018 in Industry Intuition, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, January/February 2018 Obsolescence is nearly guaranteed in today’s accelerated world — not only when it comes to technology, but in virtually all walks of life. I recently witnessed a prime example of the pace of change in our own office. As our company […]

Minimizing Touch Points Can Save You Time And Reduce Expenses

Posted by on Feb 25, 2018 in Industry Intuition, Views

by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com January 19, 2018 The speed of today’s economy demands increased productivity and efficiency. To achieve this, the concept of reduced touch points must extend into all facets of business, including the supply chain. For more than 25 years, my work across the retail supply chain within […]

The Ultimate Guide to Independent Pharmacy Branding

Posted by on Jan 15, 2018 in Independent Pharmacy, Views

Written by and published in Elements magazine, December 14, 2017 How do patients view your pharmacy? Do they think of you as innovative and tech-forward? Reliable and friendly? Stodgy and out-of-touch? Your pharmacy evokes general thoughts and feelings in every patient. Often, they don’t know exactly why. The why is your brand. The image you create through your communications, […]

Four Steps To Get Over Your Public Speaking Fears

Posted by on Dec 8, 2017 in Views

by Dave Wendland, CommunityVoice for Forbes Agency Council, as appeared on Forbes.com November 7, 2017 For me, standing center stage in front of a group feels natural. Honestly, I’m not sure if this can be attributed to childhood dreams of entertaining others; spending years participating in orchestras, jazz bands and various sports events; my experience directing and performing […]