The time is right for a new approach to fixture sets and resets

Posted by on Nov 2, 2018 in Industry Intuition, Views

by Dave Wendland, vice president strategic relations, as seen in Mass Market Retailer, October 1, 2018 Adjustments to traditional approaches of beauty fixture sets and resets have become necessary to adapt to the new normal of today’s experiential-driven retail market. This was unanimously confirmed by attendees of the recent SHOP! Association Business Leader Forum, where Hamacher Resource Group presented […]

Making waves

Posted by on Oct 22, 2018 in Industry Intuition, Views

By Dave Wendland for Drug Store News September 19, 2018 I’ve been pondering something. What if a business had a fitness tracker (e.g., Fitbit) gauging its activity? Although that may sound rather ridiculous, here are a few factors that I feel should be evaluated and monitored. Busyness versus good business Numerous companies seem to spend an inordinate […]

How to Navigate the Natural Space

Posted by on Oct 20, 2018 in Industry Intuition, Views

by Jen Johnston, CHHC,  senior marketing services account manager, as seen in Mass Market Retailer, September 17, 2018 Development of health, beauty and wellness products tends to be steered by symptom-driven or situational consumer needs. The natural space is more complicated, however, because needs are also driven by alternative or functional medicine modalities, lifestyle diets and emerging plant-based […]

How to Sell Natural Products in Your Independent Pharmacy

Posted by on Oct 17, 2018 in Independent Pharmacy, Views

Written by and published in Elements magazine, September 14, 2018 Now’s the perfect time for independent community pharmacies to go natural. (When it comes to front-end products.) Why? Natural is the new normal. What once was merely a niche is going mainstream. The natural and organic product industry as a whole more than doubled from 2006 to 2015, […]

A product’s earning potential is about the long haul

Posted by on Sep 28, 2018 in Independent Pharmacy, Views

By Jen Johnston, CHHC, as seen in Chain Drug Review, August 30, 2018 A new product innovation with a large promotional spend does not automatically equal success in the retail marketplace. Too often, brands release a product with a new technology, form, ingredient or positioning, or a product that addresses an unmet consumer need, without fully […]

How Chains Can Tap the Natural Products Boom

Posted by on Sep 25, 2018 in Industry Intuition, Views

by Jen Johnston, CHHC,  senior marketing services account manager, as seen in Mass Market Retailer, August 20, 2018 The fledgling natural products industry was worth only $1.9 billion in 1980, but by 2016 it had grown to $141 billion in sales. And New Hope Network reported that 44% of those sales were in conventional retailers versus only 39% […]

Let’s get relevant

Posted by on Sep 24, 2018 in Future of Retail, Views

By Dave Wendland for Drug Store News August 24, 2018 Are you seeing what I’m seeing? An increasing number of boarded up buildings, store closing signs, and empty retail storefronts and commercial real estate. Is it true? Is brick-and-mortar really dying and are we all destined to shop online and have items delivered to our home, our […]

Putting on a Retail Performance — Every Day

Posted by on Sep 9, 2018 in Future of Retail, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, July/August 2018 My teenage daughter is part of a competitive dance team which means there are many rehearsals, costumes, make-up purchases, road trips, and occasional drama. She and her team’s preparation for big events and the judging that surrounds it made me think about […]

Two overlooked factors in product introductions

Posted by on Aug 13, 2018 in Industry Intuition, Views

By Jen Johnston, CHHC, as seen in Chain Drug Review, July 9, 2018 When evaluating new products to the market, retail buyers and Hamacher Resource Group category analysts look at five factors — innovation, promotion, earning potential, product orientation and category growth. While manufacturers tend to focus a lot of energy on mastering the first three […]

Aim, Ready, Fire: Three steps to meaningful research

Posted by on Jul 31, 2018 in Brand Marketing, Views

By Dave Wendland, as seen in HealthCare Distributor magazine, “Out of the Box” column, May/June 2018 To advance virtually any business initiative, effective market research is critical. Too often this step is overlooked or shoddily conducted, resulting in less than ideal outcomes. Time spent adequately preparing can increase the likelihood of success and eliminate significant angst and […]