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  • Solutions
    • Shopper Experience
    • Data & Analysis
      • Fine Line Classification System
    • Brand Development
    • Fixture Coordination & Management
      • Custom Reorder Websites
    • Retail Communications
  • Who We Serve
    • Brand Manufacturers
    • Retailers
    • Distributors
    • Industry Affiliates
    • Fixture Manufacturers and Implementation Companies
    • Independent Pharmacy Channel
      • Distributors Serving Independent Pharmacies
      • Brands Targeting Independent Pharmacies
      • Independent Pharmacy Retailers
      • Program Login
  • Who We Are
    • History
    • Culture
    • Owners Group
    • Giving Back
    • Careers
    • Awards
  • Resources
    • News
    • Views
    • Behind the Shelf Blog
    • Research Briefs
    • E-books
    • Resources focused on independent pharmacy
      • Articles
      • Focus on the Pharmacy Front End Blog
      • Independent Pharmacy Channel Research Reports
  • Connect
    • Follow HRG

trade show

A tradeshow display is a terrible thing to waste

February 7, 2014By Behind the Shelf Blog, Brand Marketing

by Jenny Kosek If you’re going to a trade show or a large-scale buyer’s meeting, you need to set a scene that tells everyone what your product is, what your brand is about, and what sets you apart from the competition in seconds. How? With a great display. Approach your trade show display from a theatrical … Read More

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