Why Gen Y?

July 23, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek 80 million people between the ages of 17 and 34 currently comprise the much-buzzed about Millennial Generation. Considering that 40% of shoppers under age 25 purchase no OTC products at independent pharmacy, the industry is lagging behind when it comes to engaging this immensely important demographic. That means independent pharmacy is losing … Read More

Music to your ears

July 4, 2013By Focus on the Pharmacy Front End Blog, Independent Pharmacy

by Dave Wendland Employees dancing in the aisles will most likely not increase sales. But I’m amazed at the number of retail executives I speak to who have given the reins of their musical selections to their employees who then insist on playing what they enjoy listening to. Now, I don’t want to appear an … Read More

The ease of online, in-store

July 1, 2013By Behind the Shelf Blog, Future of Retail

by Jenny Kosek Oh, woe is brick and mortar retail. For years now, retailers have watched their customers flee to the impersonal, cold embrace of technology. Whether they choose to shop completely online, or dare to come in, device at the ready, to showroom products with no intent to purchase in-store, those wily consumers have made … Read More