By Megan Moyer “By failing to prepare, you are preparing to fail.”― Benjamin Franklin When you are launching or re-launching a product, it is so important to plan, and plan thoroughly. A necessary stage in planning will include pouring over data and research to make sure what you are developing, positioning, and manufacturing is a … Read More
new product launch
For every season
By Kyle Lentz For many people, the transition from winter to spring is a joyous occasion. For others, it’s the start of three months of agony with sneezing; coughing; itchy, watery eyes; sinus pain; runny nose or unbearable congestion. Yes, it’s “allergy season” again folks, so bear down as your coworker stuffs tissue up her … Read More
Remember the Souper Combo?
by Jenny Kosek Remember Campbell’s® Souper Combos? In the late ‘80s, these microwaveable meals offered the classic combination of a bowl of Campbell’s soup and a toasty sandwich or companion food, in one easy-to-microwave tray. Seems like a sensible line extension, right? But you likely won’t remember Campbell’s Souper Combos because they were a tremendous flop. The … Read More
Blurred lines
posted by Dave Wendland Robin Thicke’s mega-hit skyrocketed to the top of the music charts. With a pulsating beat and lyrics that literally get stuck in your head, “Blurred Lines” hypnotically takes listeners to new heights. It offers a juxtaposition of reality with fantasy and begs the question “what if?” What does a pop song … Read More