For every season

June 12, 2014By Behind the Shelf Blog, Independent Pharmacy

By Kyle Lentz For many people, the transition from winter to spring is a joyous occasion. For others, it’s the start of three months of agony with sneezing; coughing; itchy, watery eyes; sinus pain; runny nose or unbearable congestion. Yes, it’s “allergy season” again folks, so bear down as your coworker stuffs tissue up her … Read More

Remember the Souper Combo?

February 27, 2014By Behind the Shelf Blog, Brand Marketing

by Jenny Kosek Remember Campbell’s® Souper Combos? In the late ‘80s, these microwaveable meals offered the classic combination of a bowl of Campbell’s  soup and a toasty sandwich or companion food, in one easy-to-microwave tray. Seems like a sensible line extension, right? But you likely won’t remember Campbell’s Souper Combos because they were a tremendous flop. The … Read More

Blurred lines

November 29, 2013By Behind the Shelf Blog, Future of Retail

posted by Dave Wendland Robin Thicke’s mega-hit skyrocketed to the top of the music charts. With a pulsating beat and lyrics that literally get stuck in your head, “Blurred Lines” hypnotically takes listeners to new heights. It offers a juxtaposition of reality with fantasy and begs the question “what if?” What does a pop song … Read More

3-2-1, Launch!

September 7, 2012By Brand Marketing, Views

by Dave Wendland, as seen in OTC National July 17, 2012 Virtually all consumer healthcare product manufacturers (from the emerging entrepreneur to the largest CPG companies) have struggled with a common challenge – how to get their new product into the retail channel. It has become increasingly difficult during the past few years as retailers and … Read More