For every season

June 12, 2014By Behind the Shelf Blog, Independent Pharmacy

By Kyle Lentz For many people, the transition from winter to spring is a joyous occasion. For others, it’s the start of three months of agony with sneezing; coughing; itchy, watery eyes; sinus pain; runny nose or unbearable congestion. Yes, it’s “allergy season” again folks, so bear down as your coworker stuffs tissue up her … Read More

Remember the Souper Combo?

February 27, 2014By Behind the Shelf Blog, Brand Marketing

by Jenny Kosek Remember Campbell’s® Souper Combos? In the late ‘80s, these microwaveable meals offered the classic combination of a bowl of Campbell’s  soup and a toasty sandwich or companion food, in one easy-to-microwave tray. Seems like a sensible line extension, right? But you likely won’t remember Campbell’s Souper Combos because they were a tremendous flop. The … Read More

Blurred lines

November 29, 2013By Behind the Shelf Blog, Future of Retail

posted by Dave Wendland Robin Thicke’s mega-hit skyrocketed to the top of the music charts. With a pulsating beat and lyrics that literally get stuck in your head, “Blurred Lines” hypnotically takes listeners to new heights. It offers a juxtaposition of reality with fantasy and begs the question “what if?” What does a pop song … Read More