Retail Execution Strategy | Hamacher Resource Group

Succeed at retail, from any position in the supply chain

Succeeding at retail — while it can mean something different to every audience, success is the ultimate goal of retailers, distributors, brands, fixture companies, and anyone else active in the retail supply chain.

But retail is changing every year. There are things to consider that weren’t even on our radar ten years ago – augmented reality, the breakdown of traditional categories, changing consumer preferences, e-commerce overhauls, omnichannel strategies, and more.

Today, it is not enough to launch a product that “works” or operate a store using the same strategies you’ve relied on in the past, or run a distribution center that operates in the same manner it always has. Some companies are operating with blinders on, maintaining the status quo while refusing to shift course. And we are seeing unprecedented levels of retail bankruptcy, legacy brands fading away, and wholesalers whose customers begin to seek products and services elsewhere. Innovation is critical.

What if you could partner with an experienced team that could help you thoughtfully strategize and bring to the forefront a revamped retail execution strategy?

COLLABORATIVE STRATEGY SESSION

Clients often start their partnership with us on site with our team of retail veterans to discuss their business challenges. Sign up for a Collaborative Strategy Session and you’ll walk away with a comprehensive roadmap for success.

MARKET RESEARCH AND EDUCATION

You need to understand changing consumer preferences. We can help.

BUYER STRATEGY AND PRESENTATION

Retail buyers expect a pitch tailored to their channel and chain.

CUSTOM PLANOGRAMS

Put our nearly 40 years of planogramming experience to work for your company. We can create custom planograms for just about any audience in any industry and retail channel.

FIXTURE COORDINATION

Merchandisers need planograms, fixture assembly instructions, short instructional videos, and line listings for each retailer they visit. We can provide all of this and streamline the reset process, saving time and money which reduces lost sales.

DATA SOLUTIONS

Whether used to inform and support marketing and sales strategies, facilitate a better shopping experience, improve internal and external system efficiencies, or ease the implementation of fixture resets, accurate, reliable data can help solve a number of business challenges.

PRODUCT IMAGES AND CUSTOM PHOTOGRAPHY

2D images for planograms, multiple perspective images for the web, beauty shots and assembled and unassembled products for marketing materials,– our state-of-the-art photo studio is staffed by photography experts who put products in the best light possible.

TRADE EVENT SUPPORT

Getting ready for the big show? Free up your team by letting us create the messaging and graphics for your exhibit along with sell sheets and other collateral.

IN-STORE PROMOTIONAL MATERIALS

Draw customers to a department or particular item with engaging product displays and shippers, shelf-talkers, POP materials, coupon easels, etc.

DIRECT MARKETING

Reach the right audience with a message that resonates. Our direct marketing services can help you reach influencers and decision makers.

CONCEPT THROUGH COMMERCIALIZATION

We work with early-stage, existing, and expanding brands to effectively move them through the commercialization process with a proven and proprietary methodology.

MERCHANDISER CERTIFICATION PROGRAMS

We’ve successfully done this for the drug channel. How can we help in your channel?

360° STORE ASSESSMENTS

Our team of retail specialists will observe your store and provide easy-to-implement steps to increase traffic, grow sales, and excel above your competition.

IMAGEBASE

Power your website with images and content from our robust health, beauty, and wellness library.

POS SOURCE DATA

Current, accurate, reliable, and consistent data for HBW CPG products and greeting cards populating your POS system means more accurate inventory reporting, tracking, and management.