Independent pharmacists and other healthcare professionals influence purchase decisions every day
Consumers more often than not act on pharmacist recommendations for over-the-counter products. Physicians and specialists such as dermatologists, diabetes educators, and general practitioners routinely send patients to the pharmacy for non-prescription products to help manage their health conditions. Unless you inform them about your brand, and consistently put your brand message in front of them, they are probably recommending your competitor.
Depending on your target market and the benefits your product provides, there are various types of direct mail pieces that may offer the best impact for your message. We’ve worked with clients to provide everything from simple, succinct postcards to multiple-element doctor detailing kits. Based on our deep experience, we’ll recommend the best-suited vehicle to achieve your objectives.
Make sure they recommend your consumer healthcare product
Marketing budgets aren’t what they used to be. We understand you may not have the resources to reach the country’s 23,000 independent pharmacists or other healthcare professionals on your own. That’s why we’ll work within your budget to create and distribute your marketing message – including product sampling – to the purchase influencers who can help build and recommend your brand.