What you don’t know can cost you money
If sales are declining and market share is shrinking, or if you are preparing to update packaging, rebrand, or launch a line extension or new item, there is a wealth of competitive information you need to know to make the right decisions, the first time. Without full knowledge of the competitive atmosphere, you can spend time and money unnecessarily and/or ineffectively.
There are the obvious factors to consider in your competitive analysis: differentiation, positioning, pricing, promotional spend, and placement strategies. There’s also more detailed information, such as ingredient comparison, visibility at shelf, packaging and claims, and retail penetration. And don’t forget social media presence and effectiveness, and determining influencers and advocates for other brands. Do you have one source that can provide you with all of this data and also tell you what it means and how to use it to your advantage?
Make better decisions with comprehensive, accurate information
Our ability to mine our primary data, access industry-insider secondary sources of information, and interpret it all offers a one-stop solution to your competitive research needs. Being armed with accurate and up-to-date information will give you peace of mind that you have made the most informed decisions possible.