A methodology and a process to get you where you need to go
Launching a new product, introducing a line extension, or expanding into new markets should not be a game of chance. There’s too much at stake to make an introduction without doing thorough preparation first. Comprehensive research parlays into a solid strategy. Strategy guides your entire plan. All aspects of the behind- and at-shelf details need to be thoughtfully considered and carried out in a specific order to give your product its best chance of success. Sound overwhelming? It doesn’t have to be.
We’ve got the secret sauce
At HRG you’ll find an exceptional mix of talent – experienced HBW marketers, creative designers, retail pricing and category analysts, merchandising specialists, and business development leaders – all under one roof. Using our proprietary Concept through Commercialization™ methodology, our team of skilled individuals will help you build the foundational work necessary to prepare your brand for the next step in the product life cycle. Whichever path you are taking, we will lead you through our IMAGINE process to ensure you’ve covered all the bases and are positioned for success.