BRAND MARKETING

Improve brand awareness, positioning, and reach

All stakeholders in the retail supply chain need a memorable brand, not just product manufacturers. Retailers, wholesalers, and those that serve them, such as fixture manufacturers and other industry affiliates, also need to support their brand’s integrity in everything they do to stand out from the competition.

Whether you manufacture a B2C product or run a B2B business in the retail industry, your target audience needs to relate to your brand values and message. Branding should be consistent across product packaging, trade event exhibits and collateral, advertisements, product literature, direct marketing, your online presence, store interior and exterior, and more.

Working with HRG opens your business up to a wide set of branding resources — from messaging and design capabilities to retail execution.

CPG brands use our Concept through Commercialization™ methodology to bring new, existing, and evolving brands to market or use our services in package design, marketing collateral, direct marketing, buyer presentations, and other manufacturer services.

A distributor’s brand is partially built through the products and services it provides, and HRG is a reliable provider of product data attributescategory management tools, pricing and promotion options, and other wholesaler services

Services, personnel, and the shopping experience offered defines a retailer’s brand. HRG helps stores through 360° Store Assessmentseducational and training programs, and a variety of other retail services, as well as the services that are passed through distributors.

Fixture manufacturers need a way to brand their unique displays and fixtures and partner with HRG on coordination services that make the reset process seamless for their retail customers and CPG manufacturers alike, along with other specific services for this audience.

Our market and product data for the HBW industry can fuel competitive analysis and educational services to bolster branding for the entire supply chain including technology providers, industry publications, and associations.

Explore our BRAND MARKETING services

COLLABORATIVE STRATEGY SESSION

Clients often start their partnership with us on site with our team of retail veterans to discuss their business challenges. Sign up for a Collaborative Strategy Session and you’ll walk away with a comprehensive roadmap for success.

CONCEPT THROUGH COMMERCIALIZATION

We work with new, established, and evolving brands to move them through the commercialization process with a proven and proprietary methodology. You can’t afford to miss any of these steps!

PACKAGE DESIGN

Effective package design and branding begins with solid messaging that expresses a brand’s personality and purpose plus graphics that move the audience to take action.

MARKETING COLLATERAL AND AD CREATION

We’ve got the messaging and design skills plus retail savvy to present your business in a way that shines.

TRADE EVENT SUPPORT

Getting ready for the big show? Free up your team by letting us create the messaging and graphics for your exhibit along with sell sheets and other collateral.

DIRECT MARKETING

Reach the right audience with a message that resonates. Our direct marketing services can help you reach influencers and decision makers.

BUYER STRATEGY AND PRESENTATION

Each channel and chain is unique and may require a different presentation strategy. We help brands develop presentations that will resonate with buyers.

IN.DEPTH

Our suite of publications that educate independent pharmacists about category trends and hot topics while showcasing ads from brands to help manufacturers encourage stocking and recommendation.

CUSTOM PLANOGRAMS

Put our nearly 40 years of planogramming experience to work for your company.

PRICING ANALYSIS

Knowing how to price competitively is both and art and a science of which we are well versed.

PRODUCT IMAGES AND CUSTOM PHOTOGRAPHY

2D images for planograms, multiple-perspective images for the web, beauty shots for your marketing materials — our state-of-the-art photo studio is staffed by photography experts who put brands in the best light possible.

MARKET RESEARCH AND EDUCATION

You need to understand changing consumer preferences and the effects of things like authenticity, social mission, and other trends on your brand. We can help.

How can we help you build or strengthen your brand? Let’s talk about your goals and how we can support them.

Launch into more tailored information for your industry or business type by starting on our Who We Serve pages.
Our roots are in health, beauty, and wellness. Are you looking for more information about the independent pharmacy channel? Click here.