ANALYTICS

Drive actionable insights from meaningful data analysis

Strategy is the bedrock for many important initiatives — market entry, sales growth, channel expansion, product naming, packaging, new item introductions, assortment planning, buyer presentation, promotions, price, and shelf placement, to name a few. 

Building strategies to meet your objectives is often based on accumulated knowledge, instinct, and expectations for market trends and changes. 

Without solid data as a basis, however, you are just grasping at straws. When you apply analytics to inform and support your knowledge and expectations, better decisions are bound to result.

We have teams of pricing, product, and category, data analysts who live and breathe retail and know how to spot trends, identify trouble spots, and find the white space where opportunities abound. Their expertise combined with accurate, current data will lead you in the right direction to reach your goal.

Strategically partner with us — experts in the retail supply chain.

Explore our ANALYTICS capabilities 

COMPETITIVE INTELLIGENCE

There is a wealth of competitive information you need to know to make the right decisions, the first time. Without full knowledge of the competitive atmosphere, you can spend time and money unnecessarily and/or ineffectively.

PRICING ANALYSIS

Our pricing experts help brands price competitively and portray a professional image, and provide retailers market-based guidelines for maximizing overall profit objectives.

CUSTOM EDUCATION

We can help you learn about new-to-you categories, channels, markets, or outlets.

360° STORE ASSESSMENTS

Our team of retail specialists will observe retailer locations and provide easy-to-implement steps to increase traffic, grow sales, and excel above the competition.

MARKET RESEARCH AND EDUCATION

We can mine our own HBW CPG data which includes numerous attributes to look for category, form, flavor, ingredient, messaging and other trends translating into actionable insights to improve sales. In addition, we have market data available that we can synthesize with our data to uncover meaningful insights empowering you to take advantage of emerging categories and retail dynamics.

It’s worth a conversation to see if our analytical resources can help you propel your business forward. Contact us to schedule a no-pressure introductory meeting.