INCREASING THE MARKET BASKET Ideas for Cross-Selling Merchandise
Increasing the Market Basket: Pain Relief
Archives
Shopper Behavior
INFOGRAPHICS Insights you can’t get anywhere else The Shopper Behavior infographic shows findings from the 2012 research report, Independent Pharmacy Shoppers: Who, What, and Why?, as well as additional information discovered during that study that was not featured in the report. Independent pharmacy shoppers become more loyal the more they shop and do not hesitate to ask … Read More
Front-end Gross Margin
INFOGRAPHICS Insights you can’t get anywhere else The Front-end Gross Margin infographic illustrates data from research conducted in 2011 and detailed in the research report, Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales, which showcased categories outperforming at independent pharmacy over chain drug stores. POS data gathered during research for the 2012 research report, Independent Pharmacy Shoppers: Who, What, and … Read More
Success in the Front-of-Store
INFOGRAPHICS Insights you can’t get anywhere else The Success in the Front-of-Store infographic uses information from the 2012 research report, Independent Pharmacy Shoppers: Who, What, and Why? including what pharmacists considered would help increase sales in the front-end as well as tools they use to manage the front-end. We also reported how pharmacists responded to the question of … Read More
Market Basket
INFOGRAPHICS Insights you can’t get anywhere else The Market Basket infographic highlights findings from research conducted in 2011 and detailed in the research report, Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales, which showcased categories outperforming at independent pharmacy over chain drug stores. We also went back to POS data gathered during research for the 2012 research report, Independent … Read More
Trust in Pharmacists
INFOGRAPHICS Insights you can’t get anywhere else The Trust in Pharmacists infographic illustrates the strong relationship between independent pharmacists and their customers.  Taken largely from the 2012 research report, Independent Pharmacy Shoppers: Who, What, and Why?, and research conducted for the study, it becomes obvious that the better the relationship between the pharmacist and their customer, the more … Read More
Category Importance
INFOGRAPHICS Insights you can’t get anywhere else The Category Importance infographic depicts the front-end categories that outperformed in independent pharmacy over chain drug stores as discovered in research conducted in 2011 and detailed in the research report, Growth Drivers: The Factors Behind Independent Pharmacy OTC Sales. We also looked at the POS data gathered during research for the independent pharmacy … Read More
Competitive Threats and Advantages
INFOGRAPHICS Insights you can’t get anywhere else The Competitive Threats and Advantages infographic compares and contrasts what the independent pharmacist considers as his or her foremost competitors against what independent pharmacy shoppers told us in the 2012 research report, Independent Pharmacy Shoppers: Who, What, and Why?. In addition, the infographic presents the answers to “why” — why shop at … Read More
Supply Chain Action
INFOGRAPHICS Insights you can’t get anywhere else The Supply Chain Action infographic offers the entire supply chain actions they can take for success in the independent pharmacy channel. Information includes ideas from each of the white papers and research reports: Health, Beauty, and Wellness: Opportunities to Enhance Independent Pharmacy Services, Supply Chain Collaboration: Maximizing Health, Beauty, and … Read More
Shopper Profiles
INFOGRAPHICS Insights you can’t get anywhere else The Shopper Profiles infographic uses information from the 2012 research report, Independent Pharmacy Shoppers: Who, What, and Why?, including demographics of the different types of shoppers and how to engage them.