BEHIND THE SHELF BLOG

Monthly Retailer Category Tips — Diabetes Management

Monthly Retailer Category Tips — Diabetes Management

October 12, 2021

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Learn about the latest in the diabetes management category and apply these tips in your store. Blood glucose testing is up 17% at independent pharmacies over the past 52 weeks*. When a patient with diabetes fills a prescription, it’s an opportunity for you as a health … Read More

Monthly Retailer Category Tips — Digestive Health

Monthly Retailer Category Tips — Digestive Health

September 13, 2021

by Tara Kaifesh, category analyst, part of Monthly Retailer Category Tips Take time to review your digestive health department and make the recommended updates listed below. Digestive health issues and stress levels have risen due in part to financial instability and uncertainty about the future. Heartburn, nausea, and indigestion are common digestive symptoms of increased stress levels; … Read More

Monthly Retailer Category Tips — Cold & Allergy

Monthly Retailer Category Tips — Cold & Allergy

August 12, 2021

by Kyle Lentz, category analyst, part of Monthly Retailer Category Tips Prepare for the upcoming cold & flu season with these category tips. Cold & flu symptom reducers and cough drops & sore throat relief were two subcategories that shined during the pandemic. Cough drops & sore throat relief had a sales percentage change increase … Read More

Assessing whether it’s time to enter or exit a category

Assessing whether it’s time to enter or exit a category

July 20, 2021

from the desk of Colleen Volheim, category research and analysis manager When was the last time you reviewed your product or product line and where it is in its lifecycle? It’s likely part of your annual planning, including a look at your market segment and share overall, as well as competitors’ positions, trends, consumer behavior, and … Read More

Monthly Retailer Category Tips — Skin Care

Monthly Retailer Category Tips — Skin Care

July 12, 2021

by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips Therapeutic skin care is a differentiator for independent pharmacies so implement these tips to satisfy demand and boost sales. Therapeutic skin care continues to be an important player in the department. Manufacturers are introducing innovative products to address concerns like sensitive skin, eczema, and skin hydration. … Read More

Beauty industry rebound…

Beauty industry rebound…

July 1, 2021

…and how do I treat my maskne? by Fran Lewis, business development and marketing strategist In May, when the national mask and social distancing rules for those vaccinated were lifted, I was surprised at how quickly residential areas and businesses were to adapt. By the next day, post-mandate lift, my apartment complex in Milwaukee, WI … Read More

Understanding category performance within the independent pharmacy channel

Understanding category performance within the independent pharmacy channel

June 23, 2021

from the desk of Colleen Volheim, category research and analysis manager The independent pharmacy channel is unique among its competing retailers in that it doesn’t have a headquarters that can provide comprehensive performance data to help you evaluate a particular category. To gain a cumulative overview, you have to seek out a trusted partner that … Read More

Monthly Retailer Category Tips — Feminine Care

Monthly Retailer Category Tips — Feminine Care

June 14, 2021

by Holly Ockelmann, merchandising analyst, part of Monthly Retailer Category Tips The total feminine care category has experienced slow-to-flat growth over the last several years, but 2020 was an exception due to the pandemic. Sales have accelerated versus prior years due to consumers stocking up. Manufacturers are introducing innovative and organic products that meet varying absorbency and … Read More

Data-empowered decision-making in the retail industry

Data-empowered decision-making in the retail industry

June 7, 2021

by Dave Wendland, vice president strategic relations Over the past 15+ months, new applications of analytics across the retail supply chain have been broadly implemented. From merchandising planning to retail pricing elasticity, demand recommendations to shopper personalization, analytics has taken a higher priority within many organizations. The worldwide health crisis put more emphasis on the … Read More