BEHIND THE SHELF BLOG

Career Day at Kilbourn School

Career Day at Kilbourn School

March 22, 2019

By Julie Bonnell, vice president operations, for the Tradition of Giving blog series I had the opportunity to speak to 90 third, fourth, and fifth grade students at Kilbourn Elementary on the west side of Milwaukee for their Career Day. Ms. LaMarre, a teacher at the school, invited me to share my background as well as talk … Read More

Resolution: Get product images for all of the items we carry

Resolution: Get product images for all of the items we carry

March 19, 2019

  By Julie Bonnell, vice president operations, for the Resolutions blog series Why Images? Have you noticed how images are replacing words in our daily life? Think about the popularity and use of emojis and YouTube and the prevalence of infographics. Why is that? Quite simply, they effectively convey complex information. And more importantly, from … Read More

We always rally when one of us is going through a tough time

We always rally when one of us is going through a tough time

March 15, 2019

By Megan Moyer, senior marketing communications specialist, for the Tradition of Giving blog series Last year, the first week of March, I came in on Monday to learn my co-worker and friend, Jen, had left early the Friday before not feeling well (I had been off). She wasn’t at work yet, so I texted her … Read More

Giving Back Through Acts of Service – Fight for Air Climb

Giving Back Through Acts of Service – Fight for Air Climb

March 1, 2019

  By Julie Bonnell, vice president of operations, for the Tradition of Giving blog series The HRG team is known for raising funds throughout the year for various causes, but we are also very much hands-on and, when we can, like to see the results of our efforts in giving. Last year we chose to … Read More

Natural Products Expo West 2019 – What I am looking forward to

Natural Products Expo West 2019 – What I am looking forward to

February 28, 2019

By Julie Bonnell, vice president operations One of my greatest passions (besides spending time with my generous husband and rambunctious cats) is understanding consumer engagement with products. When I was in college, one of my undergraduate professors would boldly proclaim during design critiques, “The package is the product.” I whole heartedly espouse this assertion. As … Read More

Resolution: Gain a foothold in a new retail channel

Resolution: Gain a foothold in a new retail channel

February 25, 2019

By Julie Bonnell, vice president operations, for the Resolutions blog series What problem does your product solve? Ok, you know the answer to that question, you are passionate about your product, and you spend every day thinking about it. And guess what? That may be limiting your ability to gain a foothold in a new … Read More

Planogram books and merchandising guides

Planogram books and merchandising guides

February 22, 2019

  From the desk of Julie Massey, visual assets manager, for the Focus on Fixtures blog series We have a number of ways we can help stores, brands, and even wholesale distributors in their efforts to update departments and set or reset store fixtures. In addition to project management and creating the fixture planograms, product planograms, and … Read More